VP APAC

Overview

WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services. We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world. We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.

About The Role

Reporting to the EVP Global Partnerships and Licensing, this role will manage CPLG’s APAC business and realize growth in presence, revenue and portfolio. Responsible for the strategic focus, guidance and support to establish, formulate and execute strategic goals aligned to the objectives and priorities of WildBrain Corporate. Supporting the EVP in achieving maximum profitability, identifying new opportunities, along with motivating and engaging the team. This role will work closely with peers in London and across other regions.

Responsibilities

• Provide strategic direction to the territory’s team with the ability to motivate through leading from the front and by example
• Create trust with licensors to continue to develop APAC presence
• Manage portfolio of licensors together with HQ and drive best in class consumer product programs
• Manage licensors and licensees with a comprehensive understanding of the licensing industry
• Collaborate with customers, partners, suppliers and key stakeholders to maximize sales and have a full line of sight of all departments within the territory
• Drive SEA sales growth maintaining a thorough understanding of the current market and trends across the different regions and commercial opportunities that the business can exploit and determine the optimal commercial strategy to maximize profit growth
• Manage an overall and individual region P&L’s operating within the limits of the approved budget
• Manage the territory according to the local laws and regulations including data protection and employment law
• Observe the market and act / make recommendations for an improvement of the territory operation
• As part of WildBrain CPLG Senior Management Team contribute innovative ideas to the business and look to expand and create opportunities in brand development fostering strong relationships with SVP’s and VP’s from other territories and creating synergies globally
• As the leader within the territory, accountable for all employees working with Human Resources focusing on learning and development, motivation, engagement, training, and providing an environment of encouragement to foster employee engagement and role satisfaction reflecting the company’s values
• Work with the sales team on development of pitch presentations : critiquing and editing, brainstorming big ideas, development of the pitch “story” and actively participating as necessary
• Work cross-functionally within WildBrain CPLG teams (Partnership, Legal, Finance, Creative Services) to deliver fully supported launches and brand activations. In addition collaborate with WildBrain BU’s (Audience Engagement & Content Creation) to activate brand 360 opportunities for WildBrain brands and 3rd party brands.
• Hold all staff company meetings within APAC monthly to share priority updates, successes or challenges, ensuring all staff are kept up to date with company goals and objectives
• Work together with EVP to expand office network in region where applicable

Qualifications

What We Offer

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.

Our Commitment

Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

About WildBrain

At WildBrain we inspire imaginations through the wonder of storytelling. A leader in 360° franchise management—spanning Content Creation, Audience Engagement and Global Licensing—our mission is to cultivate and grow love for our own and partner brands through exceptional entertainment experiences. We are home to such franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi, and we produce such acclaimed series as The Snoopy Show, Snoopy in Space, Camp Snoopy, Teletubbies Let’s Go!, Yo Gabba GabbaLand!, Sonic Prime and Strawberry Shortcake : Berry in the Big City. With a library of approximately 14,000 half-hours, our shows reach kids and families everywhere, including on our YouTube network. Our consumer products licensing arm, WildBrain CPLG, represents our own and partner brands in every major territory worldwide.

Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX : WILD). Visit us at wildbrain.com.

About WildBrain CPLG

WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information : www.cplg.com.

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