Regional Brand Ambassador, Malts - SEA

Role Purpose

To champion WG&S' Luxury portfolio of

Malts, by embodying their values and building a strong brand

presence in SEA through authenticity, passion, credibility, and

influence. To recruit and inspire consumers, media, and trade

partners.

Accountabilities

Be the face of the brand and source

of brand knowledge to our trade partners, consumers, media, and

internal teams, engage through events and trainings, always

embodying the brand.

Work closely with

global, regional, and in-market teams to contribute to shaping the

Luxury portfolio's strategy and initiatives in the region.

Develop and execute advocacy programs,

guidelines, and trainings that encompass product and engagement

skills for the full Malts portfolio, such as "Train the Trainer"

programs for local brand representatives.

Identify and lead partnerships and collaborations to

drive cultural relevance for the Luxury portfolio in line with the

Brands' strategy and priorities.

Support the

Luxury, and in-market teams to establish strong relationships with

key accounts, HNIs, media partners, and execute consistently with

local relevance.

Create and deliver brand

experiences / programs to consumers, HNI, Media and trade partners,

providing education on brand, category, and lifestyle around the

Luxury portfolio.

Proactively identify

opportunities for improving brand presence and driving

distribution, including actively selling in the brand where needed

through activations and initiatives, in consultation with relevant

commercial leads.

Report monthly / quarterly

campaigns / projects including KPIs, findings, learnings, and

competitor activity.

Identify clear insights,

analyse trends across consumer groups and share this with local

teams to enable clear M&E and strategic prioritization.

Support the overall WG&S team in shaping

the Annual Brand Plans and partner closely with them to enable on

time and proper delivery.

Actively contribute

to personal and brands' social platforms in line with brand

guidelines and marketing code.