VP Strategic Initiatives

Role Full-Time | Strategic Leadership Role

About AddedEducation

AddedEducation is Asia’s leading education and talent development firm, guiding high-potential students and families through global university admissions, life design, and academic growth. We work with high-net-worth families and high-performing students across more than 15 countries.

As we continue to grow, we are building new business lines that deepen our value proposition to families—including psychometric assessments and high-end tutoring services. We’re looking for a sharp, entrepreneurial VP Strategic Initiatives to build and scale these new offerings from the ground up.

Role Summary

This is a strategic and operational leadership role for someone who can take an idea, turn it into a go-to-market strategy, and launch it at scale. You’ll work closely with the CEO to identify growth opportunities, validate markets, design offerings, pilot, and scale new service verticals that complement our core business.

Key Responsibilities

• Own the end-to-end business plan for new service lines (psychometrics, tutoring, and more)
• Conduct market research, competitor benchmarking, and customer needs analysis and evaluating how offerings can be tailored to regional needs (e.g., India vs UAE vs SEA markets).
• Define value proposition, scope of service, user experience,pricing, packaging, and positioning aligned with our premium brand

Go-to-Market Execution

Growth & Scale

Cross-Functional Collaboration

What We’re Looking For

Ideal Profile

Ideal Profile

Experience 5–10 years in strategy, growth, or new business development roles (edtech, consulting, consumer startups, or venture studios)

Track Record Has launched and scaled business lines or owned P&L

Strategic Acumen Strong in market analysis, opportunity sizing, and business modeling

Operational Grit Bias for action—can move fast and get things done with minimal resources

Communication Excellent written and verbal communication; persuasive with internal and external stakeholders

Education Top-tier academic background (MBA a plus, but not mandatory)

Performance Metrics

The Strategy Lead will be evaluated based on the following performance metrics :

Why Join Us

This role is designed as a launchpad for future leadership at AddedEducation. High performers in this position will have a clear path to :

Oversee all non-core services with full P&L responsibility, operations, and growth.

Partner with the CEO on long-term strategy, geographic expansion, and acquisitions.

For ventures that scale independently, this role could evolve into a CEO-level mandate for an internal startup.

#J-18808-Ljbffr