Advertising AI Algorithm Engineer - PERSOLKELLY SINGAPORE PTE. LTD.

Roles & Responsibilities

Job Description :

• Participate in the development of core capabilities for the advertising system, including AI infrastructure, machine learning and recommendation algorithms, to enhance ad recommendation effectiveness. Analyze foundational data, uncover user interests, and improve the prediction capabilities of the advertising system.
• Contribute to the design of game-theoretic mechanisms for ad bidding, and optimize bidding environments to maximize traffic value and improve monetization.
• Engage in the optimization of ad engine mechanisms, including bidding ranking, cold-start strategies, and intelligent bidding systems to improve ad campaign performance.
• Research cutting-edge AI technologies such as AI Agent, NLP, LLM, Computer Vision, and Generative AI to precisely interpret, generate, and review ad creatives. Build interactive marketing capabilities through in-depth understanding of user intent to enhance ad experiences.
• Collaborate with product and operations teams to iteratively refine recommendation algorithms and strategic mechanisms through A / B testing, improving advertiser ROI, operational efficiency, and user experience.

Qualifications :

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PERSOLKELLY Singapore Pte Ltd

Heah Sian Wei

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TensorFlow

Machine Learning

Data Structures

Interactive Marketing

Operations Research

Computer Vision

PyTorch

Big Data Analysis

Python

Computer Graphics

Prediction

Data Science

Ab Testing

Java

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