SEO Specialist, Emerging Markets

Roles & Responsibilities

We're looking for a technical SEO specialist who can drive organic growth and enhance our search visibility across global markets while navigating the complex world of fintech regulations.

This role is perfect for someone who thrives on solving technical challenges, optimizing for performance, and building sustainable organic growth strategies that deliver measurable results.

So who are we?

Hello, we're IG Group. No, not Instagram – though we're a pretty big deal ourselves. We're a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We've snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences. We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world.

Join us for an exciting future and let's innovate together!

Your role in the Team

Reporting to our Senior Marketing Manager you’ll be working alongside market analysts and technical developers to drive our SEO strategy across numerous Emerging Market countries. Your technical expertise and strategic thinking will help us maintain our position as a leader in the competitive fintech space through data-driven optimization and innovative search strategies.

What you'll do

• Defining and leading the organic search strategy for each market leading to more and higher rankings for specific key terms on natural search - creating visibility, traffic, and ultimately quality prospects we can convert into valuable clients.
• Own the ASO strategy and ensure that both direct and indirect ranking factors are catered for in a collaborative app strategy.
• Conduct comprehensive technical SEO audits and implement solutions across our global platform architecture
• Develop and execute keyword strategies for financial products across multiple markets and languages
• Optimize website performance, Core Web Vitals, and mobile-first experiences
• Collaborate with development teams to implement technical SEO improvements and schema markup
• Monitor and analyse organic search performance using advanced analytics and reporting tools
• Ensure all SEO activities comply with financial services regulations and YMYL content standards
• Work with content teams to optimize on-page elements and user experience for search visibility
• Manage relationships with external SEO tools and agencies to maximize performance

Who we're looking for?

You're curious about things like search algorithm updates, the intersection of UX and SEO, and the unique challenges of optimizing financial services websites. You're also a analytical, strategic thinker with a passion for data-driven results. We know that you know every technical problem has a solution.

Here, you can experiment with cutting-edge SEO techniques, and lead the way in creating optimized experiences for our clients and everyone around you.

We don't fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let's raise the bar together.

What you'll need for this role

The perks

It really is more than a job. We'll recognize your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.

Where you'll work

Based in Singapore with a hybrid working model, you'll be part of our diverse and inclusive workforce with a strong creative energy. Ask our employees what their favourite thing is about working at IG, and you'll hear an echo of 'our culture'! That's because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity / expression or physical capacity – can bring a fresh perspective or new skill to our business. That's why we welcome people from various walks of life; and anyone who wants to help us realize our vision and strategy.

Tell employers what skills you have

Excellent Communication Skills

Growth Strategies

CSS

Analytical Skills

HTML

User Experience

JavaScript

Strategy

Organic Search

Audits

Google Analytics

SEO

UX

LinkedIn

Working Model