Senior Sales Manager (F&B/Corporate/B2B)

Roles & Responsibilities

Job Title: Senior Sales Manager

Reports To: Chief Executive Officer / Managing Director

Department: Sales & Business Development

Key Responsibilities:

1. Sales Strategy & Planning
   Develop and implement strategic sales plans to achieve corporate revenue targets and market share growth.
   Analyze market trends, customer needs, and competitive activity to identify new opportunities.
2. Team Leadership
   Lead, mentor, and motivate the sales team to exceed performance goals.
   Set KPIs, conduct regular performance reviews, and provide training and development.
3. Revenue Growth
   Drive top-line revenue through direct sales efforts and account management.
   Optimize pricing, product mix, and customer segmentation for profitability.
4. Key Account Management
   Build strong relationships with key customers, partners, and stakeholders.
   Oversee the management of high-value accounts and contract negotiations.
5. Forecasting & Reporting
   Provide accurate sales forecasts, reports, and market intelligence to the executive team.
   Monitor and adjust sales tactics based on performance metrics and insights.
6. Cross-Functional Collaboration
   Work closely with Marketing, Product, and Operations teams to align sales campaigns, product offerings, and customer service.
7. Compliance & Ethics
   Ensure sales practices comply with legal regulations and uphold the company’s code of ethics.

Key Skills & Attributes:

• Strong leadership and people management
• Excellent communication and negotiation skills
• Strategic thinker with data-driven decision-making
• Proven experience in high-performance B2B or B2C sales environments
• Customer-centric mindset with commercial acumen

Interested Party Email MD@abp.sg or whatsapp +6590056640

Tell employers what skills you have

Negotiation
Tactics
Account Management
Forecasting
Segmentation
B2B Sales
Direct Sales
B2B
Team Leadership
Market Intelligence
Revenue Growth
food sales
Key Account Management
Business Development
People Management