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Regional Field Marketing Manager - APAC

Regional Field Marketing Manager - APAC

SEARCHELECT PTE. LTD.Singapore
27 days ago
Job description

Regional Field Marketing Manager - APAC

Location : Singapore (Hybrid)

Employer : Global B2B Connectivity & Cloud Provider

Role Overview

Reporting to the APAC Marketing Director, you will own the end-to-end field-marketing strategy for five priority markets (Singapore, Hong Kong, Japan, Mainland China, Australia). Your remit spans integrated demand-generation campaigns, regional events, account-based marketing (ABM) initiatives and sales-enablement programs - all measured against pipeline and revenue contribution.

Key Responsibilities

  • Develop and execute multi-channel demand-generation plans that source and accelerate qualified pipeline for regional sales teams.
  • Localise global campaigns, content and messaging for cultural, language and regulatory nuances across APAC.
  • Plan and deliver virtual and in-person events (industry conferences, executive briefings, partner co-marketing) with clear ROI targets.
  • Maintain accurate reporting in Salesforce and Marketo (or equivalent); present performance insights and competitive intelligence to senior leadership.
  • Collaborate with product marketing, digital teams and external agencies to ensure consistent brand positioning and timely campaign execution.

Candidate Profile

  • 8-15 years' field or regional marketing experience within technology, telecommunications, cloud or related B2B sectors.
  • Proven ownership of demand-generation programs tied to revenue KPIs across multiple APAC markets.
  • Hands-on proficiency with marketing-automation and CRM platforms; data-driven mindset.
  • Strong stakeholder management skills within matrix, cross-border organisations; comfortable partnering with sales leadership.
  • Fluent English; additional Asian language skills (e.g., Mandarin, Japanese) advantageous but not mandatory.
  • Current work authorisation in Singapore (visa sponsorship is not available).

    • Compensation & Benefits

  • Competitive package and bonus structure
  • Regional ownership and high visibility within a multibillion-dollar technology business.
  • Modern, hybrid working model; business-critical travel only.
  • Professional development budget and flexible MarTech environment.
  • Highly visible global sponsorships and events
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    Marketing Manager • Singapore