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Marketing Manager

Marketing Manager

MDESG PTE. LTD.Singapore
2 days ago
Job description

Key Responsibilities

  • Strategy Development : Develop and execute comprehensive

marketing strategies that align with the company's overall business

objectives.

  • Campaign Management : Plan, implement, and
  • oversee marketing campaigns across various channels, including

    digital (social media, email, SEO) and traditional

    media.

  • Market Research : Conduct market research to
  • understand customer needs, identify new opportunities, and monitor

    industry and competitor activities.

  • Budget
  • Management : Manage marketing budgets and allocate resources

    effectively to maximise the return on investment.

  • Team
  • Leadership : Lead and mentor marketing teams, providing guidance and

    direction to marketing professionals.

  • Performance
  • Analysis : Monitor campaign performance using key performance

    indicators (KPIs) and analytics, providing feedback to optimise

    strategies.

  • Cross-Functional Collaboration : Work closely
  • with sales, product development, and other departments to create a

    cohesive brand message and ensure marketing efforts support sales

    goals.

  • Brand Management : Maintain a consistent brand
  • image and message across all marketing communications and

    platforms.Essential Skills

  • Strong leadership and communication
  • skills.

  • Analytical ability to interpret market data and
  • campaign results.

  • Proficiency in various marketing
  • channels and digital tools.

  • Strategic thinking and
  • problem-solving abilities

  • Excellent project management
  • and organisational skills.

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    Marketing Manager • Singapore