Key Responsibilities
marketing strategies that align with the company's overall business
objectives.
oversee marketing campaigns across various channels, including
digital (social media, email, SEO) and traditional
media.
understand customer needs, identify new opportunities, and monitor
industry and competitor activities.
Management : Manage marketing budgets and allocate resources
effectively to maximise the return on investment.
Leadership : Lead and mentor marketing teams, providing guidance and
direction to marketing professionals.
Analysis : Monitor campaign performance using key performance
indicators (KPIs) and analytics, providing feedback to optimise
strategies.
with sales, product development, and other departments to create a
cohesive brand message and ensure marketing efforts support sales
goals.
image and message across all marketing communications and
platforms.Essential Skills
skills.
campaign results.
channels and digital tools.
problem-solving abilities
and organisational skills.
Marketing Manager • Singapore