As a Marketing Associate, you will support the marketing team
in executing campaigns, building brand awareness, and driving
customer engagement. Your key responsibilities
include : Content Creation &
Management
Develop
engaging content for social media (Instagram, Facebook, TikTok),
EDMs, and WhatsApp campaigns.
Assist in
copywriting for captions, posters, newsletters, and
advertisements.
Coordinate photo and video
shoots at playgrounds and
events.
Digital
Marketing & Campaign
Execution
Schedule and
publish social media posts according to the marketing
calendar.
Track and report performance of
social media and digital campaigns.
Support
paid ad campaigns (Meta, Google) and analyze
ROI.
Events &
Partnerships
Assist in
marketing for special events (e.g., holiday celebrations, birthday
parties, seasonal promotions).
Support
collaborations with schools, enrichment centres, and corporate
partners.
Help manage influencer / parent
blogger
engagements.
Market
Research & Branding
Conduct competitor research and identify new marketing
opportunities.
Assist in maintaining
consistent branding across playgrounds, party packages, and
campaigns.
General
Marketing Support
Work
closely with the operations team to promote promotions, bundles,
and new activities.
Provide administrative
support such as preparing reports, presentations, and marketing
materials.
Requirements
Diploma / Degree in Marketing, Communications, Business, or
related field.
1-2 years of marketing
experience (internship or full-time); fresh graduates with strong
portfolios are welcome.
Proficiency in social
media management and basic digital marketing.
Strong writing and communication skills (English; Chinese
is a plus).
Creative, detail-oriented, and
able to work independently.
Familiarity with
Canva, Photoshop, or video editing tools is an
advantage.
Passion for children's
entertainment, events, or family-focused businesses is highly
valued.
What We
Offer
Fun and dynamic
work environment at one of Singapore's leading indoor playground
brands.
Opportunities to develop and implement
creative marketing campaigns.
Career growth
with exposure across different business concepts (playgrounds,
parties, field trips).
Staff discounts on
playground entry and party packages.
Marketing Associate • Singapore