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Assistant Manager Marketing Communications

MYREPUBLIC BROADBAND PTE. LTD.D12 Balestier, Serangoon, Toa Payoh, SG

3 days ago

Job description

Roles & Responsibilities

As an Assistant Manager Marketing Communications at MyRepublic, you will drive Go-to-Market (GTM) and Marketing Communications for Consumer Broadband and Value-Added Services. You will be responsible for developing and executing multi-channel marketing strategies to drive brand awareness, customer engagement, and business growth.

This role requires a strategic marketer with experience and passion in integrated campaigns, digital marketing, and social media management. You will collaborate with cross-functional teams and external agencies to launch impactful campaigns.

How you’ll contribute to MyRepublic’s success :

Marketing Strategy & Go-to-Market Execution

Lead Go-to-Market planning and execution (including Press Releases) for product launches, promotions, and key initiatives (e.g., events).
Develop and implement segment-targeted, 360-degree marketing campaigns, strategizing the use of various internal direct marketing tools (such as email marketing and Push Notification messages etc), Offline touchpoints, social media and working with Performance Marketing counterpart on advertising and content marketing.
Work with the product marketing and sales teams to execution promotional campaigns to drive sales and conversions.

Content & Digital Marketing

Craft compelling marketing communication messages and oversee copywriting for various materials.

Lead email marketing strategies to drive customer acquisition and retention.

Manage campaign analysis and deliver insights-driven post-campaign reports.

Social Media & Community Engagement

Develop and execute social media strategies to enhance brand engagement and reach.

Monitor audience sentiment, track trends, and generate meaningful reports with actionable insights.

Manage the social media budget and optimize spending based on performance analytics.

Project & Brand Management

Oversee project timelines, budgets, and agency relationships to ensure efficient execution.

Act as a brand guardian, ensuring alignment with brand guidelines and strategy.

Handle administrative tasks such as purchase requests and financial accruals.

In addition to the standard leave entitlements, we offer :

1 day of wellness leave every quarter for you to take or your health and wellbeing and explore your personal passions.

20 days to work from anywhere each year, allowing you more flexibility to explore and connect with your interests while delivering work you will be proud about.

We think you’ll fit in great with us if you :

Bachelor’s Degree in Marketing, Mass Communications, or a related field.

5+ years of experience in Brand Marketing, Marketing Communications, or Social Media Marketing.

Experience in cross-channel marketing campaigns (digital, social, content, email, offline).

Proven ability to develop and execute high-impact marketing campaigns.

In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok).

Proficiency in MailChimp. Experience in using WordPress, Google Analytics will be preferred.

Experience with Google Ads, DoubleClick (preferred).

Strong ability to analyze campaign performance, optimize strategies, and report insights.

Ability to manage multiple priorities under tight deadlines.

Self-motivated problem solver who thrives in a fast-paced environment.

Telecom industry experience is a plus, but not mandatory.

Strong writing & presentation skills, with a passion for technology and gaming.

Tell employers what skills you have

Press Releases

Budgets

Product Marketing

Social Media

Marketing Strategy

Email Marketing

Marketing Communications

Content Marketing

Digital Marketing

Brand Management

Copywriting

Facebook

Google Analytics

Direct Marketing

Brand Awareness

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Marketing Assistant • D12 Balestier, Serangoon, Toa Payoh, SG