Assistant Trade Marketing Manager

Main Duties and Responsibilities

Plan and execute Trade Marketing strategies for assigned brands.

Develop and implement trade marketing plans for assigned brands within Frosts Food & Beverage's portfolio.

Sales Analysis and Insights

Analyse internal and external sales data (sell-in and sell-through) to identify distribution or sales opportunities across channels and retailers.

Situational analysis of brand performance and curate business strategies to achieve our commercial objectives.

Channel Strategy and Promotions

Design and execute channel strategies and trade promotions aligned with brand positioning and account potential to achieve sales objectives.

Liaison with brand principals to map out channel strategies and execution plans.

Liaison with external agencies for promoters, sampling and other trade events.

Market Intelligence

Track competitor activities and pricing.

Prepare monthly reports on accounts and brand performance, along with analysis and commentary.

Forecast Accuracy

Collaborate with the Demand Planners to monitor and achieve category sales forecasts by channels and chain, following the monthly forecast schedule.

Business Acumen

Proactively identify growth opportunities and collaborate with Key Account or Sales Managers to develop strategies that maximize sales potential.

Account Development Support

Collaborate with Key Account Managers to develop plans that maximize category potential in retail and HORECA accounts.

Prepare business decks and collate products information for launch presentations.

Liaison with external parties for creation of marketing and trade collaterals.

Promotion Effectiveness

Evaluate trade and in-store promotions, providing recommendations for future initiatives based on performance and analytics.

Contribute with promotional / trade ideas to achieve brand's visibility, distribution and sales objectives.

Cross-Functional Coordination

Liaise with Sales, Marketing and Brand Principals to ensure timely implementation of promotions, pack / price changes, new products and trade requirements.

New Product Launch Support

Drive new product launches through distribution plan and tracking, planogram execution, in-store visibility and timely rollout.

Other Duties

Perform any additional tasks as assigned.

Requirements

Creative thinker with strong understanding of consumer insights.

Highly organized, meticulous and resourceful.

Excellent communication skills.

Minimum 5 years' experience in a B2B or B2C marketing roles.

FMCG experience is an advantage.

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