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Assistant Marketing Manager
StarHubSG13 days ago
Job descriptionDiploma / Degree in Marketing or related field with at least 5 years of B2B enterprise marketing experience, ideally in tech or services Proven track record in campaign execution, sales alignment, and partner co-marketing Familiarity with Salesforce, Unica, and Adobe tools Strong project management, agency management, and communication skills Ability to interpret marketing performance metrics (e.g., SQL, conversion rate, funnel velocity)
Responsibilities
- Develop and execute full-funnel GTM marketing campaigns to support business line growth targets
- Collaborate with sales and GTM leads to align marketing activities to SQLs and deal closure metrics
- Design and implement trade marketing programs, including events, collaterals, and sales enablement kits
- Partner with external vendors (e.g., Samsung, Vodafone) for joint promotions and campaigns
- Track campaign performance across Salesforce and Unica; report impact and optimise for ROI
- Manage agency partners to execute creative and digital deliverables
- Support both existing marketing programs and develop new ones where gaps exist
- Ensure brand consistency and market relevance across all touchpoints
- Stay up to date with competitor, industry, and partner trends to make data-informed marketing decisions
Requirements
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Assistant Manager Marketing • SG