Roles & Responsibilities
Role Overview
CT Smart Home is looking for a creative and results-driven Marketing Specialist to lead initiatives that boost brand visibility, generate qualified project leads, and strengthen our presence in the luxury design and build sector.
This role is perfect for someone who thrives on blending strategic marketing, partnerships, and client engagement to drive business growth. You’ll work closely with our sales, design, and management teams to execute impactful campaigns, build strong partnerships, and position CT Smart Home as a leader in innovative smart living design.
Key Responsibilities
Marketing & Brand Development
- Develop and implement marketing strategies to promote CT Smart Home’s design and build services.
- Create compelling marketing materials and content for online and offline platforms.
- Manage social media presence, website updates, and digital campaigns to enhance brand awareness.
- Ensure consistent brand messaging and positioning across all channels.
Lead Generation & Client Engagement
Plan and execute campaigns that attract high-quality leads for residential and commercial projects.Utilize digital advertising, content marketing, and industry networks to drive client acquisition.Collaborate with the sales team to nurture leads and convert inquiries into confirmed projects.Partnership & Collaboration
Identify and engage strategic partners such as developers, architects, interior designers, and premium product suppliers.Support partnership activities, joint campaigns, and co-branded events aligned with business goals.Maintain strong professional relationships for long-term collaboration and success.Market Insights & Strategy
Monitor market trends, competitor activities, and emerging technologies in construction, design, and smart home solutions.Provide insights and recommendations to improve marketing effectiveness and positioning.Analyze campaign performance and prepare regular reports for management review.Event & Activation Management
Coordinate participation in trade shows, networking sessions, and design exhibitions.Organize activations such as private previews, launch events, and client engagement sessions.Ensure brand consistency and deliver exceptional client experiences at all events.Qualifications & Skills
Bachelor’s degree in Marketing, Business, Communications, or related field.Minimum 3 years’ experience in marketing, partnerships, or client acquisition within construction, design, or luxury sectors.Strong knowledge of digital marketing, branding, and lead generation strategies.Excellent communication, relationship-building, and project management skills.Strategic thinker with a passion for design, architecture, and smart living.Familiarity with CRM systems, marketing analytics, and digital tools (e.g., Meta Ads, Google Ads, Canva).Why Join CT Smart Home?
Be part of a forward-thinking team redefining luxury living through smart design and innovation.Work in a creative, collaborative, and growth-oriented environment.Build a strong professional network within the luxury design and build industry.Enjoy competitive salary and performance-based incentives.Tell employers what skills you have
Trade Shows
Lead Generation
Management Skills
Solutioning
Canva
Financial Markets
Exhibitions
Strategy
Content Marketing
Project Management
Digitization
Talent Assessment
Brand Development
Strategic Partnerships
Marketing Analytics
Brand Awareness
