Technical Marketing Director

Roles & Responsibilities

Job Description

Key Responsibilities

Identifies gaps to plans across the field, drives field / technical and customer engagement from a BU perspective and conducts calls with filed Technical Directors. Develops and articulates strategies and corrective actions to meet business objectives for a segment / functional area.

Directs and controls the conversion of technical trends into useful information for Bus, coordination of (TRM) Technical Review workshops and product positioning / inflections mapping for a segment / functional area.

Executes alignment plans and tracks business focus on TAM, share, margin between BU and Field.

Has expert understanding of global, technical and market trends and executes a systematic process for capturing competitive intelligence.

Applies expert industry knowledge and commercial awareness to drive penetration / adoption of diverse and complex product strategies with BU, RPM and Field. Identifies customer adoption barriers and drive a plan to overcome [e.g. customer, product, BU].

Executes the mapping trends, opportunities and threats to roadmap and strategies

Extensive contact with the filed is required. Requires 40-50% travel.

Functional Knowledge

• Recognized as “guru” or external expert in a function.
• Demonstrates broad and comprehensive expertise in leading-edge theories, techniques and / or technologies within own field

Business Expertise

Leadership

Problem Solving

Impact

Interpersonal Skills

Tell employers what skills you have

Leadership

Analytical Skills

Interpersonal Skills

Marketing Strategy

Customer Engagement

Translating

TAM

Problem Solving

Strategy

Thought Leadership

B2B

Digital Marketing

Competitive Intelligence

SEO

PPC

Mapping