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Sales Executive (HoReCa) - D27 Yishun, Sembawang, SG

Sales Executive (HoReCa) - D27 Yishun, Sembawang, SG

MR POPIAH PTE. LTD.D27 Yishun, Sembawang, SG
10 days ago
Job description

Roles & Responsibilities

Job Summary

Responsible for driving sales growth in the HoReCa channel (Hotels, Restaurants, Cafés, Caterers, and Institutions). The role involves acquiring new clients, managing existing accounts, and ensuring strong product presence while building long-term customer relationships.

Key Responsibilities

Sales Development & Account Management

  • Identify and acquire new HoReCa customers (hotels, restaurants, caterers, cafés, institutions).
  • Build and maintain strong relationships with existing clients, ensuring repeat business and customer satisfaction.
  • Prepare and deliver sales presentations, quotations, and proposals tailored to client needs.
  • Negotiate pricing, contracts, and terms of trade with clients.
  • Monitor client orders, payments, and resolve issues promptly.

Business Growth

  • Develop and execute sales strategies to achieve monthly and annual HoReCa targets.
  • Gather and analyze market intelligence to identify new opportunities and competitor activities.
  • Collaborate with the marketing team to drive campaigns, promotions, and product launches in the HoReCa sector.

    • Operations & Coordination

  • Liaise with internal teams (production, logistics, admin, finance) to ensure smooth order fulfillment.
  • Monitor stock availability and forecast demand based on customer requirements.
  • Provide feedback to the product development team for HoReCa-specific needs.

    • Reporting

  • Prepare regular sales reports and pipeline updates for management.
  • Track and report on KPIs, including sales performance, new client acquisition, and retention rates.

    • Requirements

  • Diploma / Degree in Business, Marketing, or related field preferred.
  • At least 2 years of sales experience, preferably in HoReCa or FMCG.
  • Strong network and knowledge of the HoReCa industry is an advantage.
  • Excellent communication, negotiation, and presentation skills.
  • Proactive, results-driven, and able to work independently.
  • Willing to travel and meet clients regularly.

    • Tell employers what skills you have

    Negotiation

    Store Operations

    Account Management

    Restaurants

    FMCG

    Customer Relationships

    Channel

    Marketing

    Market Intelligence

    Presentation Skills

    Customer Satisfaction

    Product Development

    Pricing

    Able To Work Independently

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    Sales Executive • D27 Yishun, Sembawang, SG