Product Marketing Manager

Roles & Responsibilities

Product Marketing Manager – Centre of Excellence for Energy Market (Hioki Group)

Location : Singapore

Reporting to : Product Marketing Director (Global HQ)

Overview :

Are you a seasoned product marketing professional with a passion for the dynamic energy sector? Hioki is rapidly expanding our global footprint and accelerating our growth within the energy market. We're establishing a new Centre of Excellence (CoE) in Singapore, and we're looking for a Product Marketing Manager to be a pivotal part of this exciting journey.

In this high-impact role, you'll be the content and market owner for our energy solutions. Your core mission will be to deeply understand customer needs across key segments like data centres, smart grids, power generation and distribution, renewable energy (including ESS, PV, wind, hydrogen, geothermal), and critical infrastructure. You'll then leverage this insight to craft compelling content that firmly establishes Hioki as a trusted provider of essential solutions in these vital areas.

Key Responsibilities

1. Customer Understanding

• Investigate customer pain points across the energy sector
• Map customers' jobs-to-be-done and segment customer needs to identify high-potential areas.
• Identify product opportunities based on market gaps and customer insights.
• Collaborate with Product Management to propose new product developments to the board of directors.

2. New Product Introduction and Go-to-Market Strategies

3. Marketing Campaigns

4. Thought Leadership

What You'll Bring :

The ideal candidate is a strategic thinker and hands-on doer with a proven track record in the energy industry. You'll have :

Tell employers what skills you have

Power Generation

Product Marketing

Social Media

Customerfacing

Data Center

Segmentation

Energy

Marketing Communications

Thought Leadership

Building Automation

Product Management

Content Writing

Renewable Energy

Solar Power

LinkedIn

Electrical Engineering