Paid Media & Social Media Specialist (Contract Role)

Roles & Responsibilities

Our Client is a public listed American cloud computing company that sells software, cloud services, and software-defined storage looking for Paid Media & Social Media Specialist.

This position will be part of a digital marketing team to implement all Paid Media and Social Media initiative for the Asia Pacific & Japan region. The key responsibilities include developing, executing, and optimizing digital campaigns. Providing ongoing actionable insights into campaign performance to stakeholders. Defining, measuring, and evaluating relevant paid media KPIs. Manage the day-to-day execution of Paid and social media. Conducting in-depth keyword and website research, ad grouping and audience targeting.

Job Responsibilities

• Establish and execute best practices for Paid Media and Social Media campaigns for the Asia Pacific Region
• Drive all APJ Paid Media campaigns aligned to business needs
• Setup and manage PPC campaigns for various English and non-English Asia Pacific Countries
• Conceptualize and execute Organic and Paid Social campaigns
• Develop and execute SEO strategies to improve Organic Search rankings
• Manage Paid Media budget for Asia Pacific region, and prioritizing for success
• Act as point-of-contact for field marketing teams, and lead regular meeting cadence
• Conduct keyword research to guide content teams and build relevant content
• Optimize website content, landing pages, and paid search copy with fast-cycle A / B testing
• Review technical SEO issues, implement optimizations, fixes and links
• Track, report, and optimize and Paid Media initiatives and campaigns
• Track, report, and analyze Organic and Paid Social performance
• Track, report, and analyze website traffic performance
• Track search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
• Collaborate to Campaign team to create successful 360 Integrated Marketing Campaigns

The Candidate

You have strong passion You have a proven record in managing PPC campaigns in the B2B market segment. You will be responsible for managing all SEO activities to improve rankings on Google and other search engines.

Working for a fast-paced tech startup excites you; you want to have the opportunity to own the Paid Media and SEO strategy and execution. You are a team player and love working with smart creative and motivated people.

Job Requirements

Tell employers what skills you have

Management Skills

Social Media

Demand Generation

Digital Marketing

Organic Search

Keyword Research

Writing

Adobe Analytics

Integrated Marketing

Ab Testing

Facebook

Google Analytics

SEO

PPC

LinkedIn

Web Analytics