Roles & Responsibilities
Job Title : Digital Specialist
Job Summary
We are seeking a creative and data-driven Digital Specialist to drive brand awareness and product sales across digital channels. This role is responsible for planning, executing, and optimizing the company's digital marketing strategies across various platforms, enhancing online brand visibility, managing e-commerce listings, and creating compelling product visuals including catalogues, posters, and social media content.
Key Responsibilities
1. Digital Marketing
- Plan and execute digital marketing campaigns (SEO, SEM, email, display advertising, etc.)
- Analyze performance data (Google Analytics, Meta Ads Manager, etc.) to optimize campaigns
- Manage and update company website content (e.g. product info, blogs, banners)
- Coordinate seasonal promotions, festive campaigns, and new launches online
- Align campaigns with business goals, seasonal trends, and product launches
2. E-Commerce Platform Management
Manage and maintain the e-Commerce platformsManage product listings, descriptions, pricing, and visual assets on e-Commerce platforms, and ensure up-to-date and accurate at all timesMonitor and improve store ratings, response times, and customer satisfactionCreate optimized content and visuals to improve product ranking and conversion rates on each platformPlan and manage sales forecast to achieve sales targetsTrack online sales performance and competitor activities regularlyCoordinate with warehouse / operations team for smooth fulfilment of online orders3. Social Media Marketing & Content Creation
Manage social media platforms in terms of overseeing, producing and optimizing online content to augment company’s offerings and missionDevelop and maintain a consistent content calendar across Facebook, Instagram, TikTok, Xiaohongshu, and other relevant platforms.Create engaging content (visuals, captions, hashtags, reels) to increase brand engagementMonitor community engagement, reply to comments / messages, and report feedback trends.4. Product Images & Visual Assets
Handle product photography and image editingEnsure high-quality product images for all platformsMaintain visual consistency across platforms and ensure images follow brand guidelines5. Catalogue & Poster Design
Create / edit promotional materials such as e-brochures, catalogues, and in-store posters using Canva, Photoshop, or Illustrator.Collaborate with sales and product teams to ensure accurate product info and visualsCollaborate with designers or agencies when needed for large-scale campaigns6. Campaign Coordination
Develop and implement digital marketing campaigns to promote new product launches, festive collections (e.g., Valentine’s, CNY, Christmas)Work with cross-functional teams (sales, design, supply chain) to align digital marketing with offline promotions such as atrium fairs or store activations.Other Responsibilities
Keep updated with industry trends in FMCGStay updated with digital trends, e-commerce changes, and social media algorithmsEvaluate / suggest new digital tools and platforms to enhance marketing efficiency or customer engagementProvide regular reports on performance metrics and insightsKey Requirements
Diploma / Degree in Marketing, Digital Media, Communications or related field1-2 years of experience in digital marketing or e-commerce, preferably in FMCG. Candidates without experience are welcome to apply too as training will be provided.Experience with e-commerce platforms like Lazada, Shopee, Amazon, Google Ads, Meta Business Suite, and TikTok Creator CenterProficiency in design tools (Canva, Photoshop, Illustrator) and data tools (Google Analytics, Meta Insights)Strong creativity, attention to detailPassion for confectionery, gifting culture, and seasonal marketingGood communication and interpersonal skillsEnergetic, customer-oriented and able to multi-task effectivelyWell-organized and responsible with an aptitude in problem-solvingAbility to work independently with positive attitudeAbility to perform under pressureTell employers what skills you have
Digital Media
SEM
Microsoft Office
Microsoft Excel
Customer Experience
Social Media
FMCG
Canva
Display Advertising
Attention to Detail
Digital Marketing
Product Photography
Communication Skills
Image Editing
Social Media Marketing
Facebook
Google Analytics
SEO
Catalogues
