Digital Marketing Specialist

DIGITAL MARKETING SPECIALIST -

SINGAPORE

About

us

Hotel101 Global, listed on

Nasdaq (HBNB), is a pioneering hospitality brand fueling global

growth with its compelling "condotel" investment model. We

integrate tech-driven operations with our HappyRoom standard to

deliver consistent, comfortable, great value guest experiences

worldwide, ensuring exceptional efficiency and

scalability.

Our story began with a simple, yet

revolutionary idea : a "one room" global hotel brand-a promise of

consistency, comfort, and irresistible value, wherever in the world

our guests may be. Our vision knows no borders : to build 1 million

hotel rooms and be present in 100 countries.

Our

unique condotel approach allows investors to own income-generating

units within a professionally managed hotel, blending real estate

investment with the stability of a global hospitality brand.

Infused with Filipino-inspired warmth, Hotel101 Global is

redefining the industry, creating exceptional value for investors

through sustainable growth, predictable returns, and a presence in

key international markets.

Join us to invest in

a brand that's shaping the future of global

hospitality.

For more information, visit

www.hotel101global.com.

Job

Summary

We are seeking a highly

motivated and versatile Digital Marketing Specialist to join our

global team. This role is pivotal in driving our digital

acquisition, engagement, and retention strategies. The ideal

candidate is a hands-on digital native with a proven track record

in managing performance ads across key platforms, crafting

effective customer communications, and leveraging data to optimize

the user journey from discovery to booking and beyond. You will be

a crucial player in scaling our digital footprint and enhancing our

direct booking channel.

Key

Responsibilities

Digital

Advertising & Acquisition :

Develop, execute, and manage end-to-end performance

marketing campaigns for multiple markets across Meta, Google Ads

(Search, Display, Video, KOLs), and other relevant digital

channels.

Identify, negotiate with, and manage

relationships with Key Opinion Leaders (KOLs) and influencers to

amplify brand awareness and drive conversions.

Continuously monitor campaign performance, conduct A / B

tests, and optimize based on data-driven insights to maximize ROI

and lower cost per acquisition (CPA).

Manage

the digital advertising budget, ensuring efficient allocation and

spend.

Track and report performance across

campaigns

CRM & Lifecycle

Marketing :

Execution of CRM programs

to drive customer loyalty, repeat bookings, and lifetime

value.

Create and manage workflow to drive

efficient leads management process for the sales team

Segment the customer database and create personalized

automated email & SMS marketing journeys (e.g., welcome series,

lead follow-ups, win-back campaigns).

Design,

code, and deploy engaging eDMs (electronic Direct Mail) using our

CRM platform

Analyze campaign performance and

provide regular reports on key metrics like open rates,

click-through rates, and conversion

rates.

Internal Marketing

Communications (MarCom) :

Act as the

central hub for internal marketing communications, ensuring brand

consistency and message alignment across all digital

touchpoints.

Create compelling content and

assets for eDMs, internal newsletters, and other communication

materials.

Collaborate with stakeholders

across country sales teams, legal & compliance, and hotel

operations to ensure timely and effective campaign

rollouts.

Qualifications

Bachelor's degree in Marketing, Communications, Design,

or a related field.

Experience in financial or

real estate a good to have.

Minimum of

3-5 years of hands-on experience in a

holistic digital marketing role.

Essential Platform

Proficiency : Demonstrated expertise in Meta Business

Suite and Google Ads. Experience with TikTok Ads is a

plus.

Essential CRM

Experience : Proven experience in managing CRM

campaigns. Experience with customer segmentation and marketing

automation is required.

Design

Skills : UI / UX sensibilities with hands-on experience

using design and prototyping tools such as Figma,

Adobe XD, or Sketch . Ability to create visually

appealing assets for digital ads and emails is a must.

Experience in Google

Analytics

Experience in

sourcing, managing, and reporting on KOL / influencer

campaigns.

Strong analytical skills with

proficiency in Google Analytics 4 and data interpretation to inform

marketing decisions.

Excellent written and

verbal communication skills, with the ability to craft compelling

copy for different audiences and channels.

proactive, "can-do" attitude with the ability to manage multiple

projects in a fast-paced, international

environment.

What

We Offer

A competitive

salary and benefits package.

The opportunity

to be a key player in a rapidly growing global hotel

brand.

A dynamic, supportive, and

collaborative work environment.

Opportunities

for professional development and career growth.

Travel perks and

experiences.

How

to Apply

Please submit your

resume, portfolio ( essential - must

include examples of ad campaigns, eDM designs, and / or UI / UX work),

and a cover letter explaining why you are the perfect fit for this

role at Hotel101.