Roles & Responsibilities
Employment Type : 2-year contract
Job Description :
As a Communications Senior Executive , you will play a strategic role in shaping SINDA’s voice, brand presence, and outreach. This position requires strong analytical abilities, excellent writing skills, media management experience, and project leadership capabilities. You will conceptualise and oversee impactful communication strategies that resonate with diverse audiences, in support of organisational goals.
Responsibilities :
- Shape Strategic Communications and Media Relations
- Craft impactful speeches, articles, and media releases to position the organisation as a thought leader
- Conceptualise newsworthy story angles and collaborate with media professionals to maximise positive media coverage
- Track and analyse media mentions to evaluate communications impact and inform future strategies
- Drive Brand Storytelling and Campaigns
- Lead the development of integrated communications and marketing campaigns, aligned with organisational goals
- Develop compelling brand narratives that highlight stakeholder voices and community impact
- Identify key channels and platforms to strengthen outreach and engagement with target audiences
- Oversee Publications and Collateral Development
- Manage the end-to-end production of flagship publications such as annual reports and newsletters
- Undertake editorial process, including proofreading and fact-checking to ensure content accuracy
- Provide editorial direction to maintain, clarity, consistency, and brand voice
- Coordinate with internal divisions to gather information and align messaging.
- Strengthen Brand Identity and Outreach
- Oversee the use of visual branding materials and ensure compliance with brand guidelines
- Craft department-level SOPs to maintain brand consistency across all communications
- Guide team members in producing content that aligns with organisational identity.
- Recommend improvements and initiatives to enhance brand recognition and visibility across platforms.
Requirements :
Diploma / Degree in mass communications / journalism / media communications or related fieldsAt least 3–5 years of relevant experience in communications, PR, or media managementStrong knowledge of local media industry, with an established media networkExcellent written and verbal communication skillsEffectively bilingual in English and TamilProficient in media monitoring softwareGood aesthetic sense and ability to produce content on demandFamiliarity with design tools (Canva / Adobe Suite) and publication production is beneficialIntermediate understanding of SEO and SEMResilience and commitment to manage long-term projectsWillingness to work on weekday eveningsweekends and in outdoor settings, when required (will be compensated with time off)
Able to participate in SINDA-wide events, when required (will be compensated with time off / Off-in-Lieu).This is a 2-year contract position, convertible to a permanent role subject to performance and divisional requirements.
Our Welfare :
We aim to take care of your well-being.
We provide :
Career development opportunitiesFlexible working hoursAWS / BonusesHealth insuranceWellness programmesInterested candidates are invited to send their resumes with current and expected salary information.
Only shortlisted candidates will be notified. We thank all applicants for their interest.
Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and / or disclosure of personal data by SINDA to carry out its business in compliance with the relevant provisions of the Personal Data Protection Act 2012. To learn more about SINDA’s Data Policy, please visit SINDA’s Data Privacy Policy .
Tell employers what skills you have
Press Releases
SEM
Editorial
Social Media
Interpersonal Skills
Video Production
Social Media Management
Marketing
Content Marketing
Public Relations
Teamoriented
Publications
Content Writing
Google Ads
Facebook
SEO
Media Relations
Able To Work Independently
Graphic Design
Corporate Communications