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Senior Executive - Communications & Public Relations - D08 Little India, SG

Senior Executive - Communications & Public Relations - D08 Little India, SG

Singapore Indian Development Association (SINDA)D08 Little India, SG
5 days ago
Job description

Roles & Responsibilities

Employment Type : 2-year contract

Job Description :

As a Communications Senior Executive , you will play a strategic role in shaping SINDA’s voice, brand presence, and outreach. This position requires strong analytical abilities, excellent writing skills, media management experience, and project leadership capabilities. You will conceptualise and oversee impactful communication strategies that resonate with diverse audiences, in support of organisational goals.

Responsibilities :

  • Shape Strategic Communications and Media Relations
  • Craft impactful speeches, articles, and media releases to position the organisation as a thought leader
  • Conceptualise newsworthy story angles and collaborate with media professionals to maximise positive media coverage
  • Track and analyse media mentions to evaluate communications impact and inform future strategies
  • Drive Brand Storytelling and Campaigns
  • Lead the development of integrated communications and marketing campaigns, aligned with organisational goals
  • Develop compelling brand narratives that highlight stakeholder voices and community impact
  • Identify key channels and platforms to strengthen outreach and engagement with target audiences
  • Oversee Publications and Collateral Development
  • Manage the end-to-end production of flagship publications such as annual reports and newsletters
  • Undertake editorial process, including proofreading and fact-checking to ensure content accuracy
  • Provide editorial direction to maintain, clarity, consistency, and brand voice
  • Coordinate with internal divisions to gather information and align messaging.
  • Strengthen Brand Identity and Outreach
  • Oversee the use of visual branding materials and ensure compliance with brand guidelines
  • Craft department-level SOPs to maintain brand consistency across all communications
  • Guide team members in producing content that aligns with organisational identity.
  • Recommend improvements and initiatives to enhance brand recognition and visibility across platforms.

Requirements :

  • Diploma / Degree in mass communications / journalism / media communications or related fields
  • At least 3–5 years of relevant experience in communications, PR, or media management
  • Strong knowledge of local media industry, with an established media network
  • Excellent written and verbal communication skills
  • Effectively bilingual in English and Tamil
  • Proficient in media monitoring software
  • Good aesthetic sense and ability to produce content on demand
  • Familiarity with design tools (Canva / Adobe Suite) and publication production is beneficial
  • Intermediate understanding of SEO and SEM
  • Resilience and commitment to manage long-term projects
  • Willingness to work on weekday evenings
  • weekends and in outdoor settings, when required (will be compensated with time off)

  • Able to participate in SINDA-wide events, when required (will be compensated with time off / Off-in-Lieu).
  • This is a 2-year contract position, convertible to a permanent role subject to performance and divisional requirements.

    Our Welfare :

    We aim to take care of your well-being.

    We provide :

  • Career development opportunities
  • Flexible working hours
  • AWS / Bonuses
  • Health insurance
  • Wellness programmes
  • Interested candidates are invited to send their resumes with current and expected salary information.

    Only shortlisted candidates will be notified. We thank all applicants for their interest.

    Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and / or disclosure of personal data by SINDA to carry out its business in compliance with the relevant provisions of the Personal Data Protection Act 2012. To learn more about SINDA’s Data Policy, please visit  SINDA’s Data Privacy Policy .

    Tell employers what skills you have

    Press Releases

    SEM

    Editorial

    Social Media

    Interpersonal Skills

    Video Production

    Social Media Management

    Marketing

    Content Marketing

    Public Relations

    Teamoriented

    Publications

    Content Writing

    Google Ads

    Facebook

    SEO

    Media Relations

    Able To Work Independently

    Graphic Design

    Corporate Communications

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    Senior Communication • D08 Little India, SG