Roles & Responsibilities
Role Overview :
This pivotal role combines strategic planning with practical execution to enhance the institution's visibility, drive student engagement, and support overall growth objectives.
Responsibilities :
- Shape and implement marketing and communication plans that align with institutional priorities.
- Lead targeted initiatives to boost program awareness and student participation.
- Oversee media relations, public-facing communications, and brand presence across platforms.
- Direct content strategy, ensuring cohesive messaging across campaigns, digital channels, and marketing materials.
- Plan, manage, and optimise paid digital campaigns, leveraging platforms such as Google, Facebook, and LinkedIn.
- Track campaign effectiveness using analytics and recommend data-driven improvements.
- Coordinate with external agencies, vendors, and partners to deliver high-quality marketing outputs.
- Work closely with internal stakeholders, including sales teams and academic divisions, to align marketing efforts with institutional goals.
Requirements :
Bachelor's degree in Marketing, Business, Communications, or a related discipline.Demonstrated experience in planning and executing digital marketing campaigns across social media and online channels.Skilled in using platforms and tools such as Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and Search Console for campaign optimisation.Experience within the education sector or working with student-focused campaigns is a plus.Interested candidates, please send your updated resume to
Tell employers what skills you have
Market Research
Higher Education
Strategic Planning
Budgets
Advertising
Social Media
Content Strategy
Digital Campaign
brand campaigns
Marketing
Project Management
Digital Marketing
Media Outreach
manage campaigns
Publications
press coverage
Facebook
Google Analytics
LinkedIn
Media Relations