Talent.com
No longer accepting applications
Director (Marketing, Recruitment and Admissions) (6-month contract)

Director (Marketing, Recruitment and Admissions) (6-month contract)

HYPERSCAL SOLUTIONS PTE. LTD.Singapore, Singapore, Singapore
12 days ago
Job description

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

  • This position is for Office of Postgraduate Professional Programmes (PGPP)

Strategic Leadership

  • Develop and execute an integrated Marketing, Recruitment and Admissions strategy aligned with PGPP's growth goals and SMU's brand positioning.
  • Lead the consolidation and transformation of the MRA functions to foster synergy, collaboration, and operational excellence.
  • Advise senior leadership on market trends, enrolment performance, and strategic opportunities for growth.
  • Champion a data-driven approach to decision-making, leveraging analytics to inform resource allocation and strategy refinement.

    • Marketing and Recruitment

  • Position and promote SMU's postgraduate professional programmes through compelling value propositions and consistent branding.
  • Oversee multi-channel marketing campaigns (digital, social, PR, events, partnerships) in collaboration with the Office of Corporate Communications and Marketing.
  • Drive outreach and relationship-building with feeder universities, employers, professional associations, and SMU Overseas Centres to expand recruitment networks.
  • Ensure the effective use of CRM tools and digital platforms to nurture leads through the prospect journey.
  • Monitor key marketing metrics (e.g., leads, cost per acquisition, conversion rates) to evaluate campaign effectiveness and ROI.

    • Admissions

  • Oversee the full admissions lifecycle—from application to matriculation—ensuring fairness, efficiency, and alignment with academic standards.
  • Partner with Academic Directors and Programme Offices to maintain rigour in selection and evaluation processes.
  • Champion a superior candidate experience through proactive engagement, transparency, and timely communication.
  • Oversee the strategic allocation of scholarships and financial aid to attract and secure top-quality candidates.
  • Track and analyse admissions performance data to identify trends, inform strategies, and improve yield outcomes.

    • People and Operations

  • Lead, coach, and develop the MRA team to foster a high-performance, collaborative culture.
  • Build cross-functional alignment between marketing, recruitment, and admissions teams to streamline processes and enhance responsiveness.
  • Oversee budgets, resource planning, and vendor partnerships to ensure cost-effective and impactful execution.

    • Focus areas for the 6-month contract hire :

    Project Coordination

  • Support the Associate Provost (PGP Education) in coordinating the consolidation of the MRA function across Schools, ensuring alignment with approved structures and timelines.

    • Process Mapping & Harmonisation

  • Document existing MRA workflows, identify overlaps and gaps, and recommend streamlined processes to enhance efficiency and consistency in applicant engagement and admissions operations.

    • Change Management Support

  • Facilitate communication and transition activities among affected staff and stakeholders to ensure clarity of roles, responsibilities, and reporting lines.

    • Operational Continuity

  • Provide interim oversight of day-to-day MRA operations to minimise disruption to ongoing marketing and admissions activities during the transition period.

    • Data & Systems Coordination

  • Work with relevant offices to ensure proper data migration, reporting alignment, and integration of marketing and admissions systems under the new structure.

    • Handover Preparation

  • Develop documentation, transition plans, and briefing materials to ensure a seamless handover to the incoming Director of Marketing, Recruitment and Admissions.
  • Any other duties as assigned.

    • QUALIFICATIONS

  • A postgraduate degree, preferably in Marketing, Communications, or Business.
  • At least 15 years of experience in marketing, recruitment, and / or admissions, ideally within higher education or a related professional services environment.
  • Proven track record in strategic planning, market development, and enrolment management.
  • Demonstrated experience leading cross-functional teams and managing organisational change.
  • Strong understanding of digital marketing, CRM systems, and analytics platforms.
  • Excellent leadership, communication, and stakeholder management skills.
  • Strategic yet hands‑on, with the ability to balance vision with operational execution.
  • Strategic mindset combined with a hands‑on approach to execution.
  • Ability to influence and build relationships across diverse internal and external stakeholders.

    • OTHER INFORMATION

    #LI-XL1

    Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

    Please note that your application will be sent to and reviewed by the direct employer - Singapore Management University

    #J-18808-Ljbffr

    Create a job alert for this search

    Director Marketing • Singapore, Singapore, Singapore

    Related jobs
    • Promoted
    Senior Director, Partnerships & Mobility Innovation

    Senior Director, Partnerships & Mobility Innovation

    Monetary Authority of SingaporeSingapore, Singapore, Singapore
    A leading government authority in Singapore seeks a Deputy Director for Partnerships to drive high-impact collaborations in the motoring ecosystem. Candidates should possess 12+ years in strategic p...Show moreLast updated: 2 days ago
    • Promoted
    Associate Director (Project Management), Campus Planning and Development

    Associate Director (Project Management), Campus Planning and Development

    Singapore University of Social SciencesSingapore, Singapore, Singapore
    The Associate Director reports to the Director (Campus Planning and Development) and is responsible for the management of SUSS's Campus Development Project. The Associate Director will need to plan,...Show moreLast updated: 17 days ago
    • Promoted
    Director (Marketing, Recruitment and Admissions) (6-month contract)

    Director (Marketing, Recruitment and Admissions) (6-month contract)

    Singapore Management UniversitySingapore, Singapore, Singapore
    Director (Marketing, Recruitment and Admissions) (6-month contract).Singapore Management University is seeking an experienced Director to lead the Marketing, Recruitment and Admissions (MRA) functi...Show moreLast updated: 12 days ago
    • Promoted
    Head of Admissions

    Head of Admissions

    One World International School SingaporeSingapore, Singapore, Singapore
    Execute sales goals for the region, Forecast Annual, Quarterly and monthly student enrolment goals along with the Admissions Team. Develop admissions strategies through information analysis and reco...Show moreLast updated: 14 days ago
    • Promoted
    Director, UB-SIM Programs

    Director, UB-SIM Programs

    University at BuffaloSingapore, Singapore, Singapore
    University at Buffalo’s undergraduate degree programs offered in partnership with the Singapore Institute of Management (SIM). Singapore, the Director will lead and support Singapore-based faculty a...Show moreLast updated: 2 days ago
    • Promoted
    Director, UB / SIM Programs

    Director, UB / SIM Programs

    SINGAPORE INSTITUTE OF MANAGEMENT PTE. LTD.Singapore, Singapore, Singapore
    The Director, UB / SIM Programs is responsible for the academic administration of the University at Buffalo’s undergraduate degree programs offered in partnership with the Singapore Institute of Mana...Show moreLast updated: 13 days ago
    • Promoted
    Director - Fund Placement (PE / VC)

    Director - Fund Placement (PE / VC)

    Adan CorporateSingapore, Singapore, Singapore
    Be among the first 25 applicants.Adan seeks the top talent on the planet.Director - Fund Placement (PE / VC).Adan Corporate provides a wide range of bespoke advisory services to small and medium size...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Admissions, Brand & Community Experience

    Head of Admissions, Brand & Community Experience

    Dulwich BeijingSingapore, Singapore, Singapore
    A leading international school in China is seeking a Director of Admissions, Marketing & Community Experience to oversee strategies aimed at attracting and retaining families.The ideal candidate wi...Show moreLast updated: 1 day ago
    • Promoted
    DEPUTY DIRECTOR, PRODUCT & ACCOUNT MANAGEMENT - CET ACADEMY Ngee Ann Polytechnic | Marketing / Bu[...]

    DEPUTY DIRECTOR, PRODUCT & ACCOUNT MANAGEMENT - CET ACADEMY Ngee Ann Polytechnic | Marketing / Bu[...]

    National Library BoardSingapore, Singapore, Singapore
    This is a 2-year contract position as a Deputy Director in the CET Academy.As Deputy Director, Product and Account Management in Ngee Ann Polytechnic’s (NP) Continuing Education and Training Academ...Show moreLast updated: 2 days ago
    • Promoted
    Head of Admissions & Enrolment Strategy

    Head of Admissions & Enrolment Strategy

    WGT GroupSingapore, Singapore, Singapore
    A vibrant international school in Singapore is seeking a strategic Head of Admissions to lead enrolment efforts.This key leadership role involves mentoring a high-performing team, developing data-i...Show moreLast updated: 3 days ago
    • Promoted
    Assistant Director, HR Transformation & Strategic Projects

    Assistant Director, HR Transformation & Strategic Projects

    Nanyang Technological University SingaporeSingapore, Singapore, Singapore
    Assistant Director, HR Transformation & Strategic Projects.Assistant Director, HR Transformation & Strategic Projects.Nanyang Technological University Singapore. Assistant Director, HR Transformatio...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Manager / Associate Director (Hostel Admission Services)

    Senior Manager / Associate Director (Hostel Admission Services)

    National University of SingaporeSingapore, Singapore, Singapore
    Senior Manager / Associate Director (Hostel Admission Services).National University of Singapore.Be among the first 25 applicants. This position is for the role of Section Head of Hostel Admission S...Show moreLast updated: 27 days ago
    • Promoted
    Director – Global Early Careers Strategy & University Relations

    Director – Global Early Careers Strategy & University Relations

    Renesas ElectronicsSingapore, Singapore, Singapore
    Director – Global Early Careers Strategy & University Relations.Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter w...Show moreLast updated: 8 days ago
    • Promoted
    Snr Assistant Director / Deputy Director (Career Development and Transition), WD

    Snr Assistant Director / Deputy Director (Career Development and Transition), WD

    Public Service Division (Singapore)Singapore, Singapore, Singapore
    Snr Assistant Director / Deputy Director (Career Development and Transition), WD.Snr Assistant Director / Deputy Director (Career Development and Transition), WD. Public Service Division (Singapore).Be ...Show moreLast updated: 18 days ago
    • Promoted
    Director, Human Resource (Human Resource Department) [NIE]

    Director, Human Resource (Human Resource Department) [NIE]

    Nanyang Technological University SingaporeSingapore, Singapore, Singapore
    Director, Human Resource (Human Resource Department) [NIE].Director, Human Resource (Human Resource Department) [NIE].Nanyang Technological University Singapore. The National Institute of Education ...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Student Recruitment & Marketing / 招生与市场部门总监

    Director of Student Recruitment & Marketing / 招生与市场部门总监

    NANYANG INSTITUTE OF SOCIAL SCIENCES PTE. LTD.Singapore, Singapore, Singapore
    Director of Student Recruitment & Marketing.Develop and implement comprehensive student recruitment strategies to achieve enrolment KPIs and brand objectives. Continuously refine recruitment models ...Show moreLast updated: 26 days ago
    • Promoted
    Assistant Director, Marketing, Outreach and Admissions (Ref 26258)

    Assistant Director, Marketing, Outreach and Admissions (Ref 26258)

    JOBLINE RESOURCES PTE. LTD.Singapore, Singapore, Singapore
    The Assistant Director will lead a dedicated team to drive marketing, outreach, and admissions strategies.Develop and execute recruitment strategies to attract high-potential students to undergradu...Show moreLast updated: 3 days ago
    • Promoted
    UHNW Enrollment Director : Luxury Education Partnerships

    UHNW Enrollment Director : Luxury Education Partnerships

    Ingenius PrepSingapore, Singapore, Singapore
    A leading education consulting firm in Singapore is seeking an experienced Enrollment Director.The ideal candidate will have a strong network among high-net-worth clients and experience in sales of...Show moreLast updated: 2 days ago