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Marketing / Sales Coordinator

VANDERLANDE INDUSTRIES SINGAPORE PTE. LTD.Singapore, SG.01, Singapore

13 days ago

Job description

Department : Sales

Reports to : Sales Director, APAC

Employment Type : Full-time

Experience Level : Junior (6 months-3 years) or Internship experience.

Position Overview

We are seeking a dynamic and motivated Sales & Marketing Executive / Coordinator to join our growing team. This role focuses on hands-on marketing execution with a particular emphasis on market intelligence and analysis, external-facing marketing activities and event management that supports our sales team's objectives. The ideal candidate will have 6 months-3 years or Internship experience in customer-facing marketing roles and a proven track record in event coordination and execution.

Key Responsibilities

Sales Support

Work with the central team to generate and qualify marketing leads through events, digital marketing campaigns, and content marketing
Support sales team with presentations, marketing materials, case studies, and competitive intelligence
Coordinate sales enablement activities and training material development
Track and report on lead quality and conversion metrics to optimise marketing efforts
Conducting comprehensive market research and analysis to identify emerging trends, consumer preferences, and industry dynamics.
Gathering and analysing data from various sources, including industry reports, market surveys, consumer, feedback, and competitor analysis.
Preparing comprehensive market intelligence reports, presentations, and recommendations for senior leadership and stakeholders.
Staying up to date with industry regulations, economic trends, and technological advancements that may impact the market landscape.
Conduct competitive analysis and market research to provide context to sales performance and identify growth opportunities.
Evaluate the sales pipeline to assess the health of opportunities at various stages.

Marketing Execution

Plan, coordinate, and execute marketing events including trade shows, webinars, workshops, and networking events

Manage event logistics from concept to completion, including coordination, booth setup, and post-event follow-up

Create and distribute marketing materials for events and campaigns

Support digital marketing initiatives including social media content, email campaigns, and website updates

Conduct market research to identify new opportunities and competitive insights

Represent the company at industry events, trade shows, and networking functions

Build and maintain relationships with event organizers, industry partners, and key stakeholders

Coordinate speaking opportunities and thought leadership activities

Develop and maintain a calendar of relevant industry events and marketing opportunities

Collaboration & Reporting

Work closely with sales team to ensure marketing activities generate quality leads and support sales objectives

Collaborate with internal teams to ensure consistent brand messaging across all touchpoints

Prepare regular reports on marketing activities, lead generation performance, and event ROI

Support other marketing initiatives and campaigns as needed

Required Qualifications

Education & Experience

Bachelor's degree in Marketing, Business, Communications, or related field

1-5 years of experience in marketing, preferably in external-facing or customer-facing roles

Proven experience in event planning, coordination, and execution

Experience with lead generation and sales support activities through marketing channels

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Coordinator • Singapore, SG.01, Singapore