Analytics Manager

Company description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Responsibilities

• Work with internal stakeholders / teamsto understanddigital marketing analytics & insights needs, translate these needs into analytical requirements and deliver actionable solutions
• Support thought leadership around digital media performance measurement & optimization, data strategy and targeting (1st, 2nd and 3rd party data) and media analytics capabilities
• Oversee delivery and quality of performance reporting across digital channels / clients and provide impactful optimization recommendations
• Support development of client‑facing presentations demonstrating the value of digital media buying within the path to conversion
• Define and develop actionable visualizations and dashboards for internal and external clients
• Extract, transform and model data across various data sources (such as ad servers, digital buying platforms, data management platforms) to help inform programmatic strategy and tactics
• Identify audience targeting opportunities using a mix of adtech and martech tools
• Set up a test & learn framework, develop hypotheses with teams / clients and oversee test implementation & measurement
• Identify and drive initiatives to help improve internal workflows and processes

Qualifications

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