Head of Marketing

Roles & Responsibilities

About the Company

Triple-A, the digital currency payment institution, enables businesses to pay and get paid in both traditional and digital currencies, volatility-free.

From API to no-code integration, Triple-A’s frictionless, white-label payment solutions are designed to blend smoothly into existing business operations — all while upholding the highest standards of security and compliance.

Triple-A is licensed in the United States, European Union and Singapore.

We enable borderless collections & global payouts for 20,000 partners across 200 countries, including Grab, Charles & Keith, Razer, Du and Singapore Red Cross.

Join the team

Triple-A is a global payment institution. We are headquartered in Singapore, with offices across the Americas, Europe and Middle East.

We are a dynamic and passionate team building towards a more efficient global payment ecosystem. We are actively bridging the gaps in cross-border payments, between traditional & digital currencies, and web2 and web3.

Guided by our CEO, Eric Barbier , who brings 18 years of experience and a proven track record in building and scaling payment companies worldwide, Triple-A is growing our team. If you’re bold, tenacious, and creative, we believe you’d be a perfect match for us!

The Role

Triple-A seeks a bold and strategic Head of Marketing to spearhead our marketing efforts and propel our dominance in the dynamic crypto space.

Responsibilities :

• Develop and architect a comprehensive marketing strategy that drives brand awareness, user acquisition, and significant market share growth.
• Craft and oversee the execution of all marketing initiatives across various channels, including content marketing, social media marketing, search engine marketing (SEM), public relations (PR), and influencer marketing.
• Direct and mentor a high-performing marketing team, fostering a culture of creativity, data-driven decision making, and continuous improvement.
• Manage and collaborate with marketing agencies and vendors, ensuring optimal campaign delivery and return on investment (ROI).
• Cultivate and maintain a strong and consistent brand identity for the company across all marketing touchpoints.
• Develop and oversee the creation of high-quality marketing materials such as website content, blog posts, press releases, and social media content.
• Analyse marketing performance data and metrics to identify areas for improvement and optimize campaigns for maximum impact.
• Stay at the forefront of the latest marketing trends and technologies in the crypto industry.
• Represent the company at industry events and conferences, building brand recognition and thought leadership.
• Lead in-depth market research to understand customer needs, competitor landscape, and emerging trends within the crypto ecosystem.

Qualifications :

Bonus points :

Tell employers what skills you have

Press Releases

Market Research

Social Media

Marketing Strategy

Content Marketing

Thought Leadership

B2B

Public Relations

Team Building

Social Media Marketing

Tenacious

Decision Making

Cryptocurrency

Brand Awareness