Talent.com
This job offer is not available in your country.
Marketing and Branding Executive

Marketing and Branding Executive

PAO PTE. LTD.D15 Katong, Joo Chiat, Amber Road, SG
3 days ago
Job description

Roles & Responsibilities

Marketing and Branding Executive

Objective :

To drive the success and growth of the restaurant’s brand by developing and executing strategic branding initiatives that create a strong and differentiated brand identity, resonate with the target audience, and enhance customer loyalty.

Key Responsibilities :

1. Brand Strategy Development :

  • Develop and implement a comprehensive brand strategy that aligns with the restaurant’s vision, values, and target market.
  • Conduct market research and competitive analysis to identify opportunities and trends, ensuring brand relevance and differentiation.
  • Define the restaurant’s unique value proposition, positioning, and messaging to establish a strong brand identity.

2. Brand Communication and Collateral :

  • Develop and maintain consistent brand messaging across all customer touchpoints, including menus, signage, website, social media, and advertising.
  • Collaborate with the marketing team to create compelling content and promotional materials that effectively communicate the brand's story, offerings, and values.
  • Ensure consistency in visual identity (logos, colors, fonts, and photography).

    • 3. Customer Experience Enhancement :

  • Work closely with the operations team to enhance customer experience through improved service standards, ambiance, and menu offerings.
  • Monitor customer feedback and reviews, identifying areas for improvement and addressing any concerns.
  • Train staff on brand values, customer service standards, and brand voice to ensure a consistent and positive brand experience.

    • Social Media Management & Influencer Marketing :

  • Social Media Strategy : Plan and develop social media communication strategies across platforms (Facebook, Instagram, TikTok, Xiaohongshu).
  • Content Creation : Curate and develop creative visual directions for content (photography, videography, infographics, still and motion).
  • Content Posting : Post 4 times a month across each social media platform (FB, IG, TikTok, Xiaohongshu).
  • Influencer Engagement : Engage with 20 influencers per month, tailored to specific campaigns.
  • Press Releases : Write 2 press releases per month (for Shao Modern Teochew Dining & Modern Teochew Tapas).
  • Media Relations : Manage media inquiries and interviews, securing 2 key media features per month.
  • Monthly Reports : Generate monthly reports on social media performance, analytics, and advertising (if applicable).
  • Mystery Shopper Program : Organize 2 groups of foodies to write detailed dinner experience reports each month.

    • Marketing Campaigns and Partnerships :

  • Campaign Planning & Execution : Design and execute marketing campaigns to drive brand awareness and customer engagement.
  • Partnerships : Identify and develop strategic partnerships with influencers, local businesses, and community organizations.
  • Performance Monitoring : Monitor campaign performance, analyze results, and leverage data to optimize strategies and maximize ROI.

    • Social Media Maintenance and Content Planning :

  • Account Management : Manage and maintain social media accounts (Facebook, IG, TikTok, Xiaohongshu) and interactions.
  • Promotion Planning : Coordinate promotion and poster planning with the outlet manager.
  • Online Promotion Design : Create 1 online promotion poster per month for all platforms.
  • Photoshoot Planning : Schedule photoshoots (every 2 months) for 8-12 dishes and drinks, with 4 graphic design posts.
  • Boosting & Budgeting : Develop monthly budgets for social media boosts on Facebook, IG, and Xiaohongshu.
  • Performance Reports : Review social media engagement metrics (likes, comments, shares) and report on past month’s performance.

    • Job Nature :

  • Work Hours : 5-day work week, 9 AM to 6 PM, with a 1-hour break.
  • Benefits : Leave, medical, and insurance coverage.
  • Travel : Ability to travel to different outlet branches and office as needed.

    • Qualifications :

  • Education : Minimum Diploma in Marketing, Business Administration, or equivalent practical experience.
  • Experience : At least 2 years of experience in growth strategy and performance marketing, preferably in technology, e-commerce, or food industries.
  • Availability : Ability to start immediately or with a short notice period is preferred.
  • Communication Skills : Ability to distil complex ideas into clear, actionable information.

    • Personal Attributes :

  • Excellent interpersonal and communication skills.
  • Strong initiative and problem-solving abilities.
  • Adaptable, independent, hands-on, and able to work under pressure.
  • Strong sense of responsibility and a proactive attitude.
  • Bilingual (Chinese proficiency is a plus).

    • Tell employers what skills you have

    Press Releases

    Market Research

    Videography

    Customer Experience

    Social Media

    Social Media Management

    Strategy

    Photography

    Communication Skills

    Budgeting

    Facebook

    Media Relations

    Graphic Design

    Brand Awareness

    Create a job alert for this search

    Marketing Executive • D15 Katong, Joo Chiat, Amber Road, SG