Retail Manager SEA

We are on an incredible journey, rapidly expanding across the APAC region - Singapore, Thailand, Malaysia, Hong Kong, Macau, China, India, South Korea! Our ambitious growth plans for 2025 and beyond are about exploring new markets and omni-channel development.

Retail Manager SEA

plays an important role in driving our success and making our vision a reality! You will be responsible for ensuring consistent brand experience, service quality, and operational excellence across all retail touchpoints in Southeast Asia. This role drives in-store execution, retail KPIs, and service standards, while maintaining strong relationships with frontline teams and store management.

Key Responsibilities

In-Store Execution & Brand Experience

Ensure brand experience, service quality, and retail excellence are consistently delivered across all stores

Conduct regular store visits to monitor visual merchandising compliance, tester hygiene, and address stock-out issues

Drive the in-store execution of campaigns, events, and animations to achieve sales targets and brand visibility

Act as the primary in-store liaison with counter managers, providing feedback and actionable insights to HQ

Retail Team Management

Lead and manage frontline retail teams to deliver service excellence and commercial results

Oversee recruitment and hiring of full-time and part-time retail staff across Singapore and Malaysia

Develop and implement incentive programs to drive performance (including in markets without existing structures, such as TMG / Nykaa)

Plan, manage, and optimise roster scheduling to meet operational and sales requirements in Singapore and Malaysia

Operational Excellence

Manage distribution of samples and TOAs (Testers on Account) to stores in a timely and efficient manner

Ensure operational processes are aligned across all markets for consistency and efficiency

Partner with cross-functional teams (Marketing, VM, Education, Supply Chain) to ensure seamless execution

Retail Eventing

Lead over the counter retail events like masterclass and makeovers

Support on offsite trade events like pop ups

KPIs & Performance

Monitor retail KPIs including sales, conversion rates, and customer service scores

Identify gaps and implement action plans to improve retail performance

Track execution quality and ensure compliance with brand standards

Skills & Competencies

Strong leadership and people management skills

Excellent organisational skills and attention to detail

Ability to manage multi-market operations and competing priorities

Strong interpersonal skills to build relationships with retail teams and store management

Analytical mindset to track performance and propose improvement strategies

Key Selection Criteria

10+ years' experience related to retail operations experience

Strong leadership and people management skills

Excellent organisational skills and attention to detail

Ability to manage multi-market operations and competing priorities

Strong interpersonal skills to build relationships with retail teams and store management

Analytical mindset to track performance and propose improvement strategies

Operational knowledge with strong people development skills

Energetic, dynamic and charismatic

Commercially astute and profit focused

Agile multi- tasker that can prioritize workload

Ability to change and fearless to try

Beauty industry background a plus!

Seniority level

Seniority level Mid-Senior level

Employment type

Employment type Full-time

Job function

Industries Technology, Information and Internet

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