Assistant Marketing Manager - Malls

Roles & Responsibilities

Assistant Marketing Manager (Permanent)

Location : West

Accountabilities and Scope :

As part of the Marketing team, you will play a strategic and hands-on role in driving the shopping mall’s marketing initiatives and enhancing its market positioning.

Responsibilities :

• Develop and lead integrated marketing campaigns and promotional campaigns to drive shopper footfall, boost tenant sales and strengthen the mall’s visibility and competitive positioning in the market.
• Spearhead tenant and vendor engagement for mall events, pushcart leasing, casual leasing activations, and promotional partnerships. Prior experience in these areas is essential for success in this role.
• Oversee casual leasing operations for advertising panels, atrium spaces, and pushcarts - including lead conversion, and operational execution to maximize occupancy and revenue.
• Lead and manage digital and social media marketing efforts - overseeing execution, and leveraging analytics to drive engagement and footfall.
• Monitor and report on campaign performance, including KPIs, ROI analysis, and footfall / sales tracking to inform future initiatives.
• Contribute to overall marketing planning, budgeting, and team development while actively supporting cross-functional efforts that enhance shopper experience and tenant collaboration.

Key accountabilities :

Profile of Successful Candidate

Interested applicants may also send in your CV to bexlyn.chiu@revup-proservices.com

Bexlyn Chiu

R1985241

EA 24C2366

Tell employers what skills you have

Market Research

Microsoft Office

Microsoft Excel

Advertising

Social Media

Tenant

Marketing Communications

Marketing

Public Relations

Digital Marketing

Writing

Copywriting

Facebook

SEO

Adobe Photoshop

Brand Awareness