Roles & Responsibilities
Overview
SID is seeking a creative and enthusiastic Branding Intern to support the successful launch and promotion of our bespoke and credentialing programmes. You will play a key role in communicating the value of our professional development offerings to SID members, directors, boards and the wider business community while applying user insights, UX / UI and analytics.
Key Responsibilities :
Assist the domain leads in developing and executing integrated marketing campaigns to promote SID’s directorship accreditation, credentialing products and bespoke programming.
Work with the domain leads to create compelling marketing and communications materials, including social media posts, website content, EDMs, collaterals, videos and presentation slides.
Conduct market research to analyse competitor, understand business needs, profile key target audience and uncover industry trends to inform marketing and business strategies.
Support the development of clear and persuasive communication materials to inform existing SID members about the accreditation framework, CPD package, highlighting its benefits and encouraging early fulfilment of CPD requirements.
Support the domain leads to enhance SID's digital channels (e.g., website, LinkedIn) with user-centric improvements, optimise UX / UI, apply AI-driven enhancements where appropriate, improve SEO and content optimisation, help develop content related to accreditation programmes, monitor and report on campaign performance and other key metrics.
Who We're Looking For :
Currently pursuing or recently graduated with a degree / diploma in Marketing, Business, Communications, or a related field
Durations : 16 weeks
Working location : Robinson Road
Working hybrid
Tell employers what skills you have
Market Research
Social Media
Adobe Creative Suite
Canva
Marketing
Digital Marketing
Writing
Integrated Marketing
SEO
Singapore Institute • D01 Cecil, Marina, People’s Park, Raffles Place, SG