Roles & Responsibilities
The Program Sales Manager (Singapore) will play a key role in growing a new basketball league and programs in Singapore. This individual will be responsible for business development, marketing, team recruitment, sponsorship acquisition, and operational management with a primary focus on player recruitment. The ideal candidate is a self-starter with a passion for basketball, strong entrepreneurial skills, and experience in sports management, business development, or event organization.
Business Development & Growth
- Contribute and support a strategic plan to establish and expand the basketball league programs across Singapore.
- Recruit junior players into paid programs.
- Identify and secure partnerships with local businesses, sponsors, and community organizations to drive revenue.
- Build relationships with schools, universities, sports complexes, and community centres for league venues.
- Research and analyze market trends to optimize league offerings and attract more participants.
Marketing & Brand Development
Work with the marketing team to create campaigns (social media, email, community outreach) to attract players, teams, and fans.Organize promotional events, tryouts, open gyms, and community engagement activities to generate excitement.Community & Player Engagement
Build strong relationships with basketball organizations and stakeholders across Singapore.Qualifications & Skills
Entrepreneurial mindset with experience in business development, sales, or sports management.Strong knowledge of basketball rules, league operations, and competitive structures.Excellent networking, negotiation, and relationship-building skills.Strong experience in marketing, sponsorship sales, and social media management.Ability to manage multiple responsibilities in a fast-paced startup environment.Strong problem-solving skills and ability to handle on-site issues.Proficiency in event planning, budgeting, and sponsorship acquisition.Willingness to work evenings and weekends to support league operations.Preferred Qualifications
Background in one or more of the following - sales, marketing, sponsorship, fundraising, or community engagement.Familiarity with sports management software and digital marketing tools.Fluency in English is required.How to Apply
Interested candidates should submit their resume and a cover letter via the SEAJBL website link : https : / / seajbl.com / about / employment /Tell employers what skills you have
Negotiation
Sponsorship
Community Outreach
Sales
Fundraising
Social Media Management
Marketing
Event Planning
Sponsorship Sales
Digital Marketing
Networking
Budgeting
Basketball
Business Development
Brand Development
Sports Management