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Account Manager, Healthcare - D14 Geylang, Eunos, SG

STRATGEIST PTE. LTD.D14 Geylang, Eunos, SG

20 days ago

Job description

Roles & Responsibilities

If you are a pharmacist by training or have received tertiary training in the domain of biological sciences, our current team of healthcare account managers are looking forward to you joining the flock in coupling the bioscience knowledge with digital marketing know-how. Read on to find out more!

Account Manager, Healthcare

The Account Manager will be responsible for managing and implementing digital transformation strategies aligned with our clients' business goals. This person will be the primary point of contact with clients, responsible for their ad spends to achieve maximum efficiency. He / She will need to foster a strong working relationship internally with the creative / production team as well as externally with clients on the approval of campaigns and contents. The ideal candidate has to be agile, creative, disciplined, highly motivated and has a native understanding of digital resources to deliver the best for the clients.

Responsibilities and Duties

Manage pharmaceutical, medical and healthcare clients and liaise with internal and external stakeholders, including key opinion leaders on specific therapeutic areas
Forge strong relationships with clients and be the primary point of contact for key activities
Own, strategise, plan, create, schedule and distribute content with boosted posts and paid media
Optimise ad spends daily to achieve maximum efficiency for ad spend globally
Collaborate with internal content production teams to generate digital assets including video, graphics, ad copy, and landing page URLs in order to create and deliver best-in-class social media and content-driven campaigns for our clients
Point of liaison with clients on approval of campaigns and content; understanding their changing needs and adapting our approach to social media management for them accordingly
Manage content calendars and project-manage marketing materials
Deep-dive into social media analytics in order to gather actionable insights and generate monthly reports
Manage the community and monitor online conversations; monitor SEO and web traffic metrics
Traffic ad campaigns and builds in ad serving platforms (Ads Manager & Power Editor)
Conduct A / B tests in ads to understand contributing factors that drive the business forward
Stay up-to-date on industry changes to ensure our clients are always ahead of the curve on digital and social

Qualications and Skills

Ability to read and understand clinical papers; assimilation and creative presentation of the analysis into posters, slide sets, reports and publications

Basic to intermediate understanding of digital and social media platforms, their features and audiences

Knowledge of Meta Ad Manager and experience in running ad campaigns is a bonus

Ability to create and conceptualize medical content

Clear, concise, scientific style of writing, with a high level of attention to detail

Superior collaboration and teamwork skills; experience working with cross-functional teams.

Project management experience and adaptability : Ability to re-prioritise while operating within a fast paced environment, while continuously maintaining attention to detail, establishing priorities and meeting deadlines.

Intermediate level in MS Office software (Excel, Powerpoint) and / or Google for Work products (Google Analytics, Sheets, Slides)

Bachelor’s degree or equivalent in Pharmacy, Biological Science or related scientific discipline is a plus

Tell employers what skills you have

Digital Transformation

Healthcare Industry

Budgets

Healthcare

Medical Terminology

Social Media Management

Adaptability

Office Software

Nursing

Graphics

Facebook

Google Analytics

Teamwork Skills

Therapeutic Areas

Strategic Partnerships

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Manager • D14 Geylang, Eunos, SG