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Senior Marketing Manager
Nexus Equity Group Pte LtdSingapore, Pedra Branca, Singapore7 days ago
Job description7–10+ years in marketing, with at least 3–5 years in fashion, streetwear, or youth-focused brands. Proven experience in building or growing fashion or lifestyle brands. Deep understanding of fashion culture, streetwear, and branding trends across Asia and globally. Strong connections with influencers, media, and creative agencies in the fashion or youth lifestyle space. Experience with launching new products or lines across digital and physical retail. Creative thinker with strong brand storytelling skills. Familiarity with Japanese pop culture is a major plus.
Key Responsibilities :
- Brand Expansion Strategy : Define and lead the transition of an established Japanese entertainment brand into a recognizable fashion label.
- Fashion Positioning : Develop the fashion brand’s voice, visual identity, and messaging to resonate with target audiences (e.g., streetwear, youth culture, fashion-forward consumers).
- Campaign Leadership : Drive end-to-end marketing campaigns (digital, influencer, experiential) to launch and grow the fashion line.
- Collaborations & Partnerships : Identify and secure partnerships with fashion designers, artists, influencers, and retail platforms.
- Go-to-Market (GTM) : Lead GTM strategies for seasonal collections and capsule drops.
- Content & Storytelling : Create compelling narratives that tie the brand's Japanese Pachinko roots to its new fashion identity.
- E-Commerce & Retail Strategy : Work with cross-functional teams on online marketing, product positioning, and physical retail presence / pop-ups.
- Market Research : Monitor global and regional fashion trends, youth culture, and competitive landscape to refine positioning.
Qualifications :
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Marketing Manager • Singapore, Pedra Branca, Singapore