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Senior Marketing Manager

Senior Marketing Manager

Nexus Equity Group Pte LtdSingapore, Pedra Branca, Singapore
8 days ago
Job description

Key Responsibilities :

  • Brand Expansion Strategy : Define and lead the transition of an established Japanese entertainment brand into a recognizable fashion label.
  • Fashion Positioning : Develop the fashion brand’s voice, visual identity, and messaging to resonate with target audiences (e.g., streetwear, youth culture, fashion-forward consumers).
  • Campaign Leadership : Drive end-to-end marketing campaigns (digital, influencer, experiential) to launch and grow the fashion line.
  • Collaborations & Partnerships : Identify and secure partnerships with fashion designers, artists, influencers, and retail platforms.
  • Go-to-Market (GTM) : Lead GTM strategies for seasonal collections and capsule drops.
  • Content & Storytelling : Create compelling narratives that tie the brand's Japanese Pachinko roots to its new fashion identity.
  • E-Commerce & Retail Strategy : Work with cross-functional teams on online marketing, product positioning, and physical retail presence / pop-ups.
  • Market Research : Monitor global and regional fashion trends, youth culture, and competitive landscape to refine positioning.

Qualifications :

  • 7–10+ years in marketing, with at least 3–5 years in fashion, streetwear, or youth-focused brands.
  • Proven experience in building or growing fashion or lifestyle brands.
  • Deep understanding of fashion culture, streetwear, and branding trends across Asia and globally.
  • Strong connections with influencers, media, and creative agencies in the fashion or youth lifestyle space.
  • Experience with launching new products or lines across digital and physical retail.
  • Creative thinker with strong brand storytelling skills.
  • Familiarity with Japanese pop culture is a major plus.
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    Marketing Manager • Singapore, Pedra Branca, Singapore