[PERM] Assistant Marketing Manager – F&B / Lifestyle

Responsibilities

• Work with our external social media agency to plan monthly content calendars for promotions, new launches, and lifestyle content that resonates with our brand.
• Create TikTok and short‑form video content that draws attention to our outlets and connects with the right audience.
• Coordinate with vendors to maintain and update website content and ensure accurate publications.
• Engage with our community by replying to Google reviews, Instagram messages, and online enquiries.
• Manage and host KOLs / influencers, ensuring their content reflects the right brand message.
• Execute SEO & SEM strategies to improve search rankings and digital reach.
• Develop and improve advertising & communication channels for promotions, new menu items, and corporate event bookings, while tracking conversions.
• Lead and execute outlet anniversary events and activations (setup, special menu coordination, event operations).
• Work with our in‑house designer to produce collaterals for campaigns, events, and social media.

Requirements

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