Senior Manager (RMN Growth Marketing) - D22 Jurong, Jurong Island, Tuas, SG

Roles & Responsibilities

Overview : The Marketing Manager / Senior Manager, RMN will be instrumental in building awareness, driving demand, and enabling the sales team for our growing Retail Media Network. This role requires a dynamic and results-driven marketer with strong digital advertising acumen. You will be responsible for translating our RMN's capabilities into compelling narratives, packaging advertiser-ready solutions, and executing targeted marketing campaigns to attract and educate advertisers and agencies.

Key Responsibilities :

• Solutions Packaging & Positioning :
• Work closely with Product and Commercial teams to translate RMN product features into clear, advertiser-centric solutions and value propositions.
• Develop compelling sales collateral, product documentation, case studies, and presentations that highlight the unique benefits and ROI of our RMN offerings.
• Ensure consistent messaging and branding across all marketing materials.
• Sales Enablement :
• Develop and deliver comprehensive sales enablement programs, tools, and training modules to empower the sales and partnerships teams.
• Create sales playbooks, competitive battle cards, FAQs, and objection handling guides to support effective selling.
• Act as a go-to resource for the sales team, providing insights and support on RMN products and market trends.
• Go-to-Market (GTM) Execution :
• Execute GTM plans for new RMN products and features, ensuring successful market introduction and adoption.
• Collaborate on internal and external launch communications.
• Demand Generation & Awareness :
• Plan, execute, and optimize multi-channel demand generation campaigns (e.g., content marketing, email campaigns, webinars, industry events, social media) targeting advertisers and media agencies.
• Manage and grow the RMN's online presence, including website content and digital advertising efforts.
• Identify and cultivate speaking opportunities, awards, and PR initiatives to enhance RMN visibility and credibility.
• Performance Measurement & Optimization :
• Track, analyze, and report on the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.
• Manage marketing budgets and ensure optimal allocation of resources to achieve KPIs.
• Cross-Functional Collaboration :
• Work closely with Sales, Product, Commercial, and Data & Insights teams to align marketing efforts with business objectives and market needs.

Job Requirements

Tell employers what skills you have

CRM

Budgets

Verbal Communication

Product Marketing

Analytical Skills

Social Media

Interpersonal Skills

Translating

Content Management

Selling

Targeting

Content Marketing

Demand Generation

B2B

Digital Marketing

Packaging