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Marketing Communications Executive

Marketing Communications Executive

Capella SingaporeSingapore, SGP
6 days ago
Job type
  • Quick Apply
Job description

Position Overview

The Marketing Communications Executive creates and executes property-level communications with our customers. Reporting to the Director of Marketing Communications, the individual promotes on-brand messaging to customers through traditional, digital, and social media channels to enhance the hotel's image.

The Role

MANAGE BRAND EQUITY

  • Analyse market research findings, including guest reviews on Google and Tripadvisor, to evaluate brand awareness and association, implementing appropriate response strategies
  • Perform analysis of reputation risk to determine business impact to organization
  • Oversee branding, positioning, local strategy, campaign development and agency management

DEVELOPING MARKETING STRATEGIES

  • Executes annual marketing plan with approved budget, in consultation with Director of Marketing Communications
  • Collaborate with Operations, Food & Beverage and Sales teams to execute promotions and campaigns aimed at targeting in-house and city guests with promotions that drive incremental revenue to the Hotel, including F&B outlets

    • MANAGE MARKETING COMMUNICATIONS AND PUBLIC RELATIONS

  • Acts as the liaison between the marketing department and advertising / PR agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage and spa promotions
  • Manage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel Q&A sheet
  • Plan and execute sponsored events, community relations, and media-facing promotional activities
  • Compile and verify monthly media monitoring reports across online, print, and social channels for internal distribution

    • OVERALL PROJECT MANAGEMENT & COORDINATION OF MARKETING ACTIVITIES

  • Coordinate and manage photography for advertising, collateral and public relations purposes between the Hotel, external vendors and the corporate teams
  • Acts as the primary liaison of contact for approved local photographers for food, amenity, and property imagery, ensuring all photography adheres to brand guidelines
  • Review menus and develop design briefs and copywriting for all other marketing collaterals that support campaigns and communications
  • Oversee the creation and maintenance of digital channels, including updates to the website and booking engine.
  • Develop and manage a communications and F&B promotions calendar, including scheduling press releases, media advisories, and coverage of hotel events
  • Verify and compile monthly media monitoring reports across online, print, and social channels for internal distribution

    • Talent Profile

  • Bachelor's degree in Marketing, Journalism, Business or Communications
  • Minimum of 1 year experience in Communications, Public Relation or Marketing in luxury sector
  • Prior experience in agency and influencer management
  • Experience of developing, creating and managing promotional marketing campaigns
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    Marketing Executive • Singapore, SGP