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Product Marketing Manager

Product Marketing Manager

ReapWorkFromHome, Singapore, Singapore
12 days ago
Job description

Overview

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About Reap. Reap is a global financial technology company headquartered in Hong Kong with employees across multiple countries. We enable financial connectivity and access for businesses worldwide by combining traditional finance with stablecoins for efficient money movement. Through our stablecoin-powered corporate cards, payments, and expense management tools, we streamline financial operations and help businesses scale. Our APIs enable businesses to integrate stablecoin-enabled finance into their own products and services—from issuing Visa cards to facilitating cross-border payments. Backed by leading investors including Index Ventures and HashKey Capital, Reap is building the future of borderless, stablecoin-enabled finance.

What You’ll Do

  • Build positioning and messaging for products and segments; ensure all assets are substantiated and reviewed with Compliance.
  • Lead GTM for launches (ICP, offer, channels, content plan, enablement).
  • Create sales enablement (playbooks, one-pagers, case studies) and measure content utilization and conversion (SQL / Win impact).
  • Improve onboarding & developer journeys with Product to lift activation and time-to-value.
  • Maintain competitive and market intelligence; brief growth and performance marketing on audience and offer strategy.
  • Work with Engineering and Customer Success on Developer initiatives.
  • Track product marketing KPIs : adoption, activation rate, influenced pipeline, win rate, customer feedback.

Qualifications

  • Bachelor’s degree in a technical field
  • 5–10 years in product marketing or adjacent roles (pre-sales, growth marketing).
  • Fintech (corporate cards, payments) and / or crypto / stablecoin / blockchain experience.
  • AI proficiency
  • Technical degree or background
  • Clear communicator; distills technical concepts into plain English.
  • Familiar with GA4, CRM / MA tools, and experimentation basics.
  • Comfortable working across global time zones in a hybrid model.

    • Compliance & Risk

  • All external materials follow internal review and local regulations for financial promotions and stablecoin terminology. We avoid investment-advice language and use approved claims only.

    • Application Note

    After submitting your application, please check your inbox for a confirmation email. If you don’t see it, kindly check your spam or junk folder and adjust your settings to ensure future communication reaches your inbox.

    Seniorities & Employment

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing and Sales

    • Regional roles listed include : Regional Assistant Product Marketing Manager; Marketing Director, India and Emerging Asia; Product Marketing Manager, APAC Consumer Apps Marketing; Product Marketing Manager, App Measurement Solution (Content & Services); Product Solution Partner - Marketing Solutions, Regional Brand & Growth Marketing; Director, Marketing, International Markets; Senior Manager, Brand Marketing and Communications, Asia; Brand Marketing Manager, Singapore & Malaysia; Senior Specialist / Manager Brand & Customer Experience.

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    Marketing Manager • WorkFromHome, Singapore, Singapore