Product Marketing Manager (Fintech)

[About

Us : ]

MatchMove, a Singapore-based

fintech company that has emerged as one of Asia's leading

Banking-as-a-Service (BaaS) providers, enabling businesses to embed

financial services directly into their digital solutions. The

company operates its proprietary, secure and regulated Banking

Wallet OS™ platform across Asia and

beyond.

MatchMove has been recognized with

multiple industry awards, including the most recent Frost &

Sullivan award for being the Singapore leader in enabling embedded

finance, for a diverse range of use cases. Always partnering with

leading local banks, the company continues expanding its embedded

finance solutions across Southeast Asia's rapidly growing digital

economy.

MatchMove's mission centres on

providing innovative financial technology solutions that bridge the

gap between traditional banking and modern digital commerce. The

company continues to pioneer new approaches to embedded finance

across the region's diverse regulatory and market

environments.

Are You The

One

This role requires you to

work closely with the Product and Commercial teams to develop and

execute comprehensive digital marketing strategies that drive

awareness, adoption, and growth of our API-first B2B2X embedded

finance Banking-as-a-Service

solutions.

Responsibilities

Company

Digital Marketing Efforts :

Lead the development and execution of integrated digital

marketing campaigns to enhance MatchMove's brand presence and

thought leadership in the Banking-as-a-Service space.

Manage paid media campaigns across digital platforms

(Google Ads, LinkedIn, programmatic) with focus on reaching B2B

decision-makers and driving qualified leads.

Create compelling content marketing strategies including

articles, case studies, whitepapers, videos, and thought leadership

content to establish MatchMove as the leading BaaS authority in

Asia.

Plan and execute digital events,

webinars, and virtual conferences to drive lead generation and

showcase embedded finance capabilities.

Utilize marketing analytics tools (Google Analytics,

marketing automation platforms, CRM systems) to track campaign

performance, generate insights, and optimize marketing

spend.

Product

Marketing for API-First B2B2X Embedded Finance

Solutions : Drive

product marketing initiatives including go-to-market strategies,

product positioning, and messaging for MatchMove's Banking Wallet

OS™ platform and API solutions.

Collaborate

with Product teams to understand technical capabilities and

translate complex embedded finance features into compelling

marketing narratives for B2B audiences.

Develop product-specific marketing collateral, sales

enablement materials, and technical documentation to support

business development and sales teams.

Create

and optimize developer-focused marketing content and resources to

drive API adoption and integration.

Support

product launches with comprehensive marketing campaigns that

effectively communicate value propositions to financial

institutions, fintechs, and enterprise clients.

Manage relationships with external marketing agencies and

technology partners to amplify reach and effectiveness of product

marketing

initiatives.

Requirements

Minimum 5 to 8 years of digital marketing and product

marketing experience, preferably in fintech, Banking-as-a-Service,

or API-first technology sectors.

Proven track

record in developing and executing successful integrated marketing

campaigns targeting B2B audiences, particularly financial

institutions and enterprise clients.

Strong

expertise in paid media management across digital platforms with

demonstrated ability to optimize campaigns for B2B lead generation

and ROI.

Experience with marketing technology

stack including Google Analytics, marketing automation platforms

(Eloqua, HubSpot, Marketo), CRM systems (Salesforce), and developer

marketing tools.

Excellent content creation

and storytelling skills with ability to translate complex embedded

finance and API concepts into engaging marketing narratives for

technical and business audiences.

Experience

in product marketing including go-to-market planning for API

products, developer marketing, and technical product

positioning.

Strong analytical mindset with

experience in campaign performance tracking, A / B testing, and

data-driven optimization for B2B marketing funnels.

Understanding of Banking-as-a-Service, embedded finance,

and API-first business models preferred.

Effective in cross-functional collaboration and able to

work successfully in a matrix organizational structure.

Self-driven, adaptable, and able to thrive in a

fast-paced fintech environment with changing

priorities.

[MatchMove

Culture : ]

We cultivate

a dynamic and innovative culture that fuels growth, creativity, and

collaboration. Our fast-paced fintech environment thrives on

adaptability, agility, and open communication.

We focus on employee development, supporting continuous

learning and growth through training programs, learning on the job

and mentorship.

We encourage speaking up,

sharing ideas, and taking ownership. Embracing diversity, our team

spans across Asia, fostering a rich exchange of perspectives and

experiences.

Together, we harness the power of

embedded finance and Banking-as-a-Service to make a meaningful

impact on businesses and their customers across Asia.

Grow with us and shape the future of embedded finance.

Join us and be part of something

bigger!

[Personal

Data Protection Act : ]

By

submitting your application for this job, you are authorizing

MatchMove to : collect and use your

personal data, and to disclose such data to any third party with

whom MatchMove or any of its related corporation has service

arrangements, in each case for all purposes in connection with your

job application, and employment with MatchMove; and

retain your personal data for one year for consideration

of future job opportunities (where

applicable).