Brand Manager (Global, Corporate)

Roles & Responsibilities

Company Overview :

X Star is a premier automotive financial services and technology provider, specializing in transforming the automotive industry through innovative solutions in vehicle valuation, financing, and cross-border transactions. Leveraging advanced algorithms and blockchain-based trust frameworks, X Star is committed in building an automotive ecosystem with more convenient, safe and efficient financing services overseas.

Headquartered in Singapore, X Star operates across key markets, including Japan and Mexico, with a strategic focus on the RCEP (Regional Comprehensive Economic Partnership) region. Our Singapore business alone has facilitated over SGD 100 million in cumulative loans, demonstrating strong market traction and scalability.

As the continuous growth of business, we are looking for an experienced Brand Manager to join our regional management team.

Job Responsibilities :

Based in Singapore, you will be the key person to architect our brand’s international awareness and drive the brand expansion by translating insights into actionable strategies, executing high-impact campaigns and ensuring the B2B solutions standout in competitive markets across Southeast Asia, Japan and Latin America.

The daily responsibilities include :

• Conduct in-depth market / audience analysis to optimize brand positioning and build a unified global brand framework.
• Responsible for all external communications, ensuring consistent messaging across regions.
• Develop localized marketing plans for target markets (SEA / Japan / LATAM), balancing global strategy with regional nuances.
• Develop and integrate resources, plan and lead brand campaigns, from thought leadership (Forums, Press Conference, etc.) to demand generation (Trade Shows, Exhibitions, etc.).
• Monitor industry trends and competitor moves, adapting strategies to enhance & optimize brand awareness, differentiation and reputation.
• Partner with new media operations, product and sales teams to provide support in marketing communications.

Job Requirements :

The ideal candidate should be a seasoned brand management professional with :

If you’re the kind of thinker who sees “finance” and “disruption” as synonyms, hop aboard. We’re assembling a team of coders, dreamers, and innovators to build the next chapter of autofinance. Ready to shift gears? Let’s drive the future—together.

Tell employers what skills you have

Trade Shows

New Media

Emerging Markets

Scalability

Valuation

B2B Marketing

Translating

Loans

Channel

Exhibitions

Demand Generation

Assembling

Automotive Industry

Brand Management

Personal Care

Brand Awareness