Senior Marketing Specialist (Performance Marketing)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Performance Marketing Specialist (Fintech) for Singapore & SEA. You’ll own in-house campaign execution across Google, Meta, and LinkedIn, driving B2B growth and lead gen. Requires 6+ years’ experience, deep SQL/analytical skills, and a track record of optimising large budgets for high ROI.

Role:

• Lead the development of a comprehensive B2B growth strategy across multiple channels, ensuring all initiatives align with broader business objectives and customer retention goals.
• Own the end-to-end, in-house management of Google Ads, Meta, and LinkedIn campaigns, including account structure, keyword setup, creative briefing, and daily bid optimisation.
• Independently allocate and optimise significant budgets across multiple SEA markets, maintaining a relentless focus on CAC/LTV targets and ROI.
• Drive a rigorous "test and learn" agenda, including A/B testing of ad creative, landing pages, and audience targeting to maximise performance.
• Set up and troubleshoot measurement frameworks (GA4, GTM, platform pixels), ensuring data quality, attribution integrity, and seamless CRM integrations.
• Partner with design and content teams to develop and iterate "thumb-stopping" creative assets that capture attention and drive conversions.
• Utilise SQL for data extraction and Looker for deep-dive analysis, transforming complex performance trends into actionable insights.
• Provide guidance and mentorship to junior team members, fostering a culture of excellence within the performance marketing function.

You:

• Minimum 6+ years of hands-on experience in performance marketing, preferably within a high-growth scale-up or technology environment.
• Deep technical expertise in managing and optimising digital ad campaigns across SEM, Paid Social, and ABM; you are comfortable working directly in-platform rather than via agency oversight.
• Proven track record of managing in-house campaigns across multiple SEA markets, with direct ownership of large-scale budgets and pacing.
• Advanced analytical capabilities, with proficiency in SQL for data extraction and experience using business intelligence tools such as Looker.
• A customer-first approach with the ability to tailor complex communications to specific audience segments and profiles.
• A results-driven mindset with the ability to dive deep into data while maintaining a strategic, high-level perspective.
• Experience working with external partners while retaining strict in-house ownership of day-to-day media buying.
• Exceptional verbal and written English communication skills, with a talent for synthesising complex information for diverse stakeholders.

Contract type: 6 month fixed term contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.