Assistant PR Manager

Job

Summary

Based in Singapore, the

Assistant PR Manager is responsible for planning and implementing

public relations strategies on a global scale across key and

potential markets. As part of the PR team, this position is also

responsible for directing the efforts of PR agencies and

coordinating at the strategic and tactical levels with the other

departments of the brand's regional

offices.

Primary

Relationships

This position

reports directly to the Assistant Communications

Director.

Within the organisation, this position

will also work with the Marketing, Social, Digital and CRM teams

and will also have working relationships with the Design and

Operations teams, the Tea Institute, as well as staff with similar

positions within partner and franchise organisations. Outside the

organisation, the position has secondary working relationships with

PR & influencer agencies, digital agencies,

etc.

Job

Descriptions

Oversee

and guide the strategic efforts of global partners and PR agencies

to secure media coverage in top-tier local and international

publications.

Assist in creating, implementing

and measuring the success of a comprehensive global PR strategy

that enhances the brand's luxury image and international

positioning across key and potential markets.

Direct the development of press releases, media alerts,

and PR pitches, ensuring alignment with brand objectives, while

coordinating execution through global partners and PR

agencies.

Represent TWG Tea as the brand's

global voice in collaboration with partners and PR agencies,

ensuring adherence to brand and editorial guidelines in all

external communications.

Cultivate and

maintain successful working relationships with international media

publications, journalists, key opinion leaders / influencers and

content creators to drive earned media and organic social media

coverages.

Oversee global partner and agency

engagement with international media on requests, photoshoots, and

giftings, ensuring brand alignment and strategic

consistency.

Monitor and evaluate press and

social media coverage, as well as global industry trends, and

provide strategic insights to internal stakeholders.

Collaborate with TWG Tea subsidiaries, franchises, and

distributors to ensure global alignment on brand communications and

editorial standards.

Manage global PR crises

in coordination with external PR agencies and internal

stakeholders.

Coordinate with global partners

and PR agencies on the planning and implementation of campaigns and

initiatives across key and potential markets.

Oversee the proper archiving of global PR reports and

media clippings and ensure the regular review and enhancement of PR

reporting standards.

Manage the upkeep of TWG

Tea's global media database and ensure periodic refreshes of media

outreach strategy to constantly remain

current.

Requirements

Minimum of 3 to 4 years' experience in communications,

public relations and influencer marketing with demonstrated success

on a global level, preferably in the luxury retail

sector.

Bachelor's degree in communications

and public relations preferred.

Experience

working in an international PR agency or luxury brand is an

advantage.

Applicants must be fluent in

written and spoken

English.

Others

Demonstrated skills, knowledge and experience in the

design and execution of luxury marketing, communications and public

relations activities.

Strong creative,

strategic, analytical, organizational and personal

skills.

Demonstrated successful experience

writing press releases, making presentations and negotiating with

international media.

Computer literacy in word

processing, data base management and page layout.

Commitment to working in cross-functional

teams.

Ability to manage multiple projects at

a time with a high level of attention to detail.

Out-of-town, overnight travel to Singapore or within the

region might be required from time to time (less than

5%).

Only shortlisted

candidates will be

notified.

Please upload detailed

resume, indicating reasons for leaving, last drawn salary, expected

salary and date of availability.