Asst Manager / Manager - Digital Marketing

ABOUT

US

HCSA Community

Services is a charitable organisation with the Institute of a

Public Character (IPC) status and a member of the National Council

of Social Service. As a family of dedicated staff, volunteer teams,

and corporate and community partners, we continue to give a future

and a hope to the vulnerable in society

HCSA is

certified as a Great Place to Work ®. At HCSA, our commitment to

being a Great Place to Work® is not just a label; it's a reflection

of the vibrant and supportive culture we have nurtured together.

• Within our organisation, everyone is not just a part of a team;

they are valued contributors to a workplace built on respect,

fairness, and mutual support. Our leaders are known for their

credibility, a result of our unwavering dedication to open dialogue

and integrity.

At the heart of HCSA's existence

is a profound purpose - to give a future and hope for the

vulnerable among us. Building and sustaining this culture is a

critical part of achieving our mission. We invite you to embark on

a rewarding journey where your skills, ideas, and passion will

contribute to making a difference in the lives of those in

need.

SUMMARY

The

Manager / Assistant Manager, Digital Marketing is responsible for

the development, management and optimisation of HCSA Community

Services' online fundraising and digital marketing strategy across

various online channels.

The position plays a

crucial role towards HCSA's financial sustainability, by leveraging

digital platforms to drive donations, and maximising fundraising

opportunities across various

channels.

DUTIES AND

RESPONSIBILITIES

Online

fundraising campaigns (digital / social media)

1.

Develop and execute online fundraising strategies to engage donors

and generate financial support for our community

services

2. Plan, manage and optimise online

fundraising campaigns across multiple platforms, including but not

limited to websites, social media, email and

crowdfunding

3. Create compelling fundraising

appeals, stories and content to inspire donations and engage

supporters

4. Utilise data-driven insights to

optimise fundraising campaigns, track performance metrics and

identify future opportunities

5. Leverage on

marketing automation for donor engagement and

retention

6. Manage our fundraising campaign

budgets to ensure cost-efficiency

Website

management

1. Manage overall content, UI / UX and

SEO on HCSA websites, with inputs from the respective content

owners

2. Oversee the redevelopment of the main

website, with eCommerce, payment gateway and conversion tracking

functionalities

Others

1.

Collaborate within the team and across functions / programmes, to

integrate online fundraising with offline fundraising, and align

holistically with broader organisational

initiatives

2. Stayed informed about emerging

trends in philanthropy, online fundraising, digital marketing and

user behaviour, incorporating innovative strategies to enhance

fundraising effectiveness

3. Other marketing

support as

needed

QUALIFICATIONS

Experience

and Education

1. Proven experience with a track

record of successfully managing online fundraising, eCommerce or

digital marketing campaigns

2. Strong

understanding of digital marketing and fundraising fundamentals and

tools - including UI / UX, Google Analytics, Google Tag Manager, SEO,

SEM, programmatic ads

3. Excellent written and

verbal communication skills, with the ability to craft compelling

fundraising appeals and donor communications

4.

Analytical mindset with the ability to interpret data, track

performance metrics, and make data-driven

decisions

5. Proficiency in Wordpress CMS,

Elementor and CiviCRM is an advantage

6.

Proficiency in fundraising systems and platforms, such as

crowdfunding platforms and donor management systems, is an

advantage

7. Proficiency in Adobe Creative Cloud

software (Illustrator, Photoshop, InDesign, Premiere Pro, etc.) is

an advantage

8. Bachelor's degree in Nonprofit

postgraduate qualifications are a plus

9.

Non-degree holders with a strong track record and demonstrated

proficiencies will be considered

Other

Requirements

1. Passion to work in the social

services sector, and advance the interests of vulnerable groups in

the community

2. Strong interpersonal skills and

a team player with the ability to build relationships with donors,

supporters, and team members

3. Highly organised

with the ability to manage multiple projects and deadlines

effectively

Work Arrangement

Salary

commensurate with experience.