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Marketing Manager

BAES HOSPITALITY PTE. LTD.D02 Anson, Tanjong Pagar, SG

30+ days ago

Job description

Roles & Responsibilities

1. Strategy & Planning

Develop and implement comprehensive marketing plans aligned with company objectives.
Conduct market research and competitor analysis to identify trends, opportunities, and threats.
Manage the annual marketing budget and ensure cost-effective execution of campaigns.

2. Brand & Campaign Management

Oversee brand identity and ensure consistent messaging across all platforms.

Plan, execute, and analyze multi-channel campaigns (digital, print, outdoor, PR).

Monitor and report on campaign performance, optimizing strategies for maximum ROI.

3. Digital Marketing

Lead social media strategy, content creation, and community engagement.

Manage SEO / SEM, paid advertising, and email marketing campaigns.

Track analytics to measure effectiveness and drive data-driven decisions.

4. Events, Partnerships & PR

Plan and oversee brand activations, corporate events, and promotional activities.

Build and maintain relationships with media, influencers, and strategic partners.

Negotiate and manage partnership agreements to maximize brand exposure.

5. Collaboration

Collaborate with operations teams to align marketing efforts.

Ensure timely delivery of marketing materials and campaigns.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.

Minimum 4–6 years of marketing experience, with at least 2 years in a managerial role.

Proven track record in creating and executing successful marketing strategies.

Strong knowledge of digital marketing tools, analytics, and platforms.

Excellent leadership, communication, and project management skills.

Creative thinker with the ability to work in a fast-paced environment.

Description about the concept :

Bae's Cocktail Club is opening a new concept housed within the National Gallery Singapore, brought to life by the award-winning minds behind The Proper Concepts Collective, Native Holdings, Chuga Soju and Labyrinth. Across two immersive levels, we blend soulful Singaporean cuisine, innovative cocktails, and nostalgic music-driven vibes—offering guests a seamless day-to-night experience.

From rooftop dining with skyline views to intimate lounge revelry, we celebrate the spirit and flavour of modern Singapore, reimagined.

Tell employers what skills you have

Market Research

Management Skills

Leadership

Media Strategy

Advertising

Social Media

Marketing Strategy

Email Marketing

Marketing Communications

Marketing

Strategy

B2B

Project Management

Digital Marketing

Corporate Events

Cocktails

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Marketing Manager • D02 Anson, Tanjong Pagar, SG