Head of Marketing, APAC

We use our expertise and products to craft customer experiences. Our range of services helps global brand acquire, engage and retain choice-rich customers.

© 2023 Collinson International Limited. Registered in England & Wales under registration No. 2577557

Registered address : 3 More London Riverside, London, SE1 2AQ, United Kingdom.

Airport Dimensions is part of Collinson, acknowledged as a global leader in customer benefits and loyalty.

Collinson has been enhancing the airport experience for over 30 years, with access to lounges, retail, dining, and spa experiences, offers and more. Creators of the world’s largest lounge membership program, Priority Pass provides access to an extensive global lounge and partner network.

Using their expertise and products to craft customer experiences. Collinson’s range of services helps global brands acquire, engage, and retain choice-rich customers.

Airport Dimensions Overview

Airport Dimensions want travellers to value their time at the airport. They continuously seek ways to open new dimensions in customer engagement - using a mix of enriching physical experiences and innovative digital services. From comfortable lounges to restful sleep pods, from convenient food ordering to contactless collection of duty-free, Airport Dimensions help improve the travel experience while critically helping airports maximize non-aeronautical revenue opportunities, retain airlines, and become more competitive.

Airport Dimensions has a growing network of locations at the world’s leading airports across the United States, Europe, Hong Kong and the Middle East. Under our brands, The Club, Club Aspire, Chase Sapphire Lounge by The Club, No1 Lounges and sleep ’n fly, Airport Dimensions provides award-winning hospitality services tailored to the specific needs of passengers and has developed value-added experiences for over 50 airport and airline partners. We have exciting global growth, with new lounge experiences and brands launching in 2024 and beyond.

Purpose of the job :

Oversee regional brand marketing plans across our growing portfolio. You’ll balance strategic thinking with hands-on execution, leading campaigns, guiding content and creative output, and driving awareness and conversion for both B2B and B2C audiences. The role also carries responsibility for our regional e-commerce sites, so experience managing and optimising websites, including content, UX, SEO and performance, is essential.

This role act as a functional leader—collaborating across multiple teams and engaging with stakeholders at all levels, including senior leadership. You must be comfortable operating independently, influencing cross-functional teams, and driving initiatives forward in a matrixed, fast-paced environment.

Key Responsibilities :

Regional Strategy & Planning

• Develop and execute a regional marketing plan aligned to global marketing strategy and commercial objectives
• Partner with cross-functional teams to support new market entries, lounge openings, and commercial initiatives
• Utilise global standards and learnings for regionally relevant activations, tailoring messages and channels to local audiences

Brand & Creative Oversight

Content & Campaigns

E-Commerce & Website Management

Stakeholder Engagement & Functional Leadership

Insights & Reporting

Budget Management

Knowledge, skills and experience required :