Social Media Executive

About

Us

Hayashi is a dynamic

flooring company specializing in engineered and

composite wood flooring , working with both

retail homeowners and

corporate clients including interior

designers, architects, and main contractors. As we expand our

digital footprint, we're looking for a creative and data-savvy

Social Media Executive to drive our

brand presence and engagement across Instagram,

Facebook, and TikTok .

If you're

someone who lives and breathes social media, knows what content

grabs attention, and can back up your creativity with data, we want

to hear from you!

Role

Overview

As our

Social Media Executive , you will be

responsible for creating, planning, and executing engaging content

strategies across our social platforms. You will also manage and

optimize advertising campaigns, analyze performance metrics, and

help grow our community and brand

awareness.

Key

Responsibilities

Content

Creation & Community

Engagement

Plan and create visually appealing, engaging, and

brand-aligned content (images, videos, reels, stories, carousels,

etc.) for Instagram, Facebook, and

TikTok .

Work with the team to

showcase flooring products in real-life applications,

behind-the-scenes content, project features, client testimonials,

etc.

Write engaging and relevant captions that

resonate with our audience.

Actively manage

community engagement - respond to comments, DMs, and interact with

followers.

Monitor trends and viral content

formats to adapt creatively for our

brand.

Advertising

& Performance

Management

Plan and execute paid social media ad

campaigns on Meta (Facebook & Instagram) and

TikTok Ads.

Monitor campaign performance and

adjust targeting, creatives, and budgets to improve ROI.

Track KPIs such as engagement rates, reach, impressions,

conversions, and cost-per-result.

Prepare

monthly reports and insights on performance, including actionable

recommendations.

Strategy

Coordination

Develop a monthly content calendar aligned with business

goals and product launches.

Collaborate with

the sales and design teams to align marketing content with ongoing

promotions and projects.

Coordinate with

photographers, videographers, or content creators where

needed.

Requirements

2-3 years of experience in social media management,

content creation, or digital marketing.

Strong

portfolio of social media content, preferably in design, lifestyle,

interiors, or product-based industries.

Proficiency in Canva ,

CapCut , or other content creation

tools; bonus if familiar with Adobe Suite.

Experience with Meta Ads

Manager and TikTok Ads

with a good understanding of ad targeting and budgeting.

Strong understanding of current social trends, platform

algorithms, and content strategies.

Creative

thinker with strong copywriting and visual storytelling

skills.

Analytical mindset - comfortable

reading and interpreting social media metrics.

Bonus : Photography / videography skills or experience

working with

UGC / influencers.

What

We Offer

• Competitive salary based on experience.

Creative freedom to shape the brand's online

voice.

Opportunities for growth in a

fast-paced, design-oriented company.

Collaborative and supportive work

culture.

How

to Apply

Send your

resume, links to social media work or portfolio, and a short cover

letter to javier@hayashi.sg with the subject :

"Application - Social Media

Executive"