Paid Ads Specialist

We are seeking a talented and dedicated Paid

Ads Specialist to manage and optimize both Google

Ads (PPC) and Social Media Marketing (SMM). This role combines

data-driven strategy and creative execution, helping brands build a

powerful online presence across key social platforms, including

Google Ads, Facebook, Instagram, TikTok, and LinkedIn. As a core

team member, you'll oversee all aspects of our clients' paid ad

campaigns, from initial planning to ongoing optimization. Join us

and work with some of Singapore's leading brands, driving real

impact and growth.

Why Join

Us?

Flexible Work : Enjoy the

option to work from home.

Comprehensive Benefits :

Medical and insurance coverage.

Professional Growth : Yearly

pay increments and access to both internal and external

courses.

Extra

Leave : Gain an additional 2 days of annual leave

each year.

Award-Winning

Team : Be part of an agency chosen by brands like

Adidas, CapitaLand, Grab, Lazada, Alibaba, L'Oréal, Hilton, Zalora,

and UOB, recognized as the Search Marketing and Lead Generation

Agency of the Year.

Career

Impact : Work on high-profile brand campaigns across

Singapore and Asia as part of our exciting expansion.

Corporate Social

Responsibility : As one of the few digital agencies

in Singapore dedicated to CSR, our "Project KATE" initiative has

supported multiple charities and underserved communities since

2015.

Social Media

Marketing (SMM)

Responsibilities : Campaign Creation &

Strategy : Develop and execute integrated social

media campaigns across platforms like Facebook, Instagram, TikTok,

and LinkedIn, including budget planning and content

ideation.

Content

Strategy : Plan and distribute engaging content in

various formats, ensuring alignment with each brand's voice and

objectives.

Audience Insights

& Optimization : Collect and analyze audience

data to create comprehensive reports, refining future campaigns

based on specific KPIs.

Brand

Consistency : Ensure cohesive messaging across all

social platforms by collaborating with internal teams and external

partners.

Competitive

Research : Monitor competing brands and stay informed

about social media trends and tools to ensure we remain industry

leaders.

Performance

Reporting : Regularly update clients and team members

on campaign progress, providing data-driven recommendations to

optimize

performance.

Google

Ads (PPC) Responsibilities :

Keyword Research &

Optimization : Conduct thorough keyword research,

create compelling ad copy, and optimize bidding strategies,

conversion rates, and calls to action to drive campaign

success.

End-to-End

Management : Lead the planning, execution, and

management of PPC campaigns, ensuring that goals and timelines are

met.

Data Analysis &

Tracking : Perform data analysis using tools like

Google Tag Manager and Google Analytics, providing insights and

actionable recommendations to enhance performance.

Monitoring & Reporting :

Monitor keyword costs, split testing, landing page effectiveness,

and cost per conversion to continually improve campaign outcomes.

Provide monthly reports with data-driven insights and strategic

recommendations.

Additional :

Client Communication : Serve

as the primary client contact, managing emails, calls, and online

meetings to provide regular updates on strategy and campaign

progress.

CRM

Updates : Regularly update the company CRM system

with campaign progress, client communications, and relevant

data.

Collaboration & Best

Practices : Collaborate and communicate effectively

with team members, sharing paid media best practices and advising

on client campaign improvements.

Industry Awareness : Stay

up-to-date with industry news, trends, and best practices to

continuously improve campaign

outcomes.

Requirements :

Eligibility : Singaporeans or

PR holders only.

Experience : Relevant

experience in a Paid Ads-related role is preferred.

Skills : Exceptional client

management and communication skills; proficient in written and

spoken English.

Attributes : Proactive,

responsible, resourceful, with a positive and team-oriented

mindset.

Join us and make a direct

impact on prominent brand campaigns while building your career in a

growth-oriented and socially responsible company!