Marketing Manager -Functional Beverages (FMCG)

Roles & Responsibilities

• Develop and execute branding and marketing plans to strengthen brand positioning and achieve business growth objectives.
• Collaborate closely with Operations, R&D, Training, and head of Business development to ensure campaigns are aligned and effective.
• Establish strategic brand partnerships to expand brand reach and boost consumer engagement.
• Manage and direct agencies in creating and executing impactful digital marketing and public relations strategies.
• Collaborate with local marketing teams to transform brand strategies into actionable, results-driven campaigns aimed at increasing market share, enhancing brand equity, and improving customer experience.
• Craft persuasive and engaging copy for campaigns, product launches, and brand communications, ensuring messaging consistency across all platforms.
• Manage the annual marketing budget and monitor campaign performance to ensure Marketing ROI targets are achieved.

Requirements :

Tell employers what skills you have

Management Skills

Customer Experience

FMCG

Marketing

Brand Equity

Public Relations

Attention to Detail

Digital Marketing

Copywriting

Storytelling

Business Development