Director of Marketing Communications

Position Overview

The Director of Marketing Communications leads the team and is required to create, implement and oversee communications programs both internal and external that effectively describe and promote the organization and its products. The individual performs a variety of tasks, such as the creation and development of print and online advertising, email marketing, web site management and content development, press releases, by lined articles, white papers, corporate videos and marketing collateral, RFP review and development, marketing budget development and cost tracking, aid in the preparation of presentations and / or speeches for the hotel.

The Role

Marketing Communications and Public Relations

• Cultivate positive media relationships to promote and protect property's brand and image
• Develop customer engagement strategies via social media and digital platforms
• Formulate objectives and lead the development of communication plans
• Guide formulation of responses to address negative or controversial comments in the social media
• Lead formulation of replies to media queries

Manage Brand Equity

Developing Marketing Strategies

Manage Marketing Campaigns and Events

Partnerships

Manage Team

Talent Profile