Position Title : Marketing
Executive
Location : Central
Employment Type : Full-Time
About Wetuft
Wetuft
is Singapore's leading tufting studio, offering customers the
chance to explore their creativity through hands-on tufting
experiences. We aim to be a hub for artistic expression, creating
memorable and engaging experiences for individuals, families, and
corporate teams. As we continue to grow, we are looking for a
Marketing Executive to strengthen our brand presence and drive
customer engagement.
Job
Summary
The Marketing Executive will be
responsible for developing and executing marketing strategies that
drive brand awareness, increase studio bookings, and foster
customer loyalty. The role involves a mix of creative content
creation, digital marketing, and event
coordination.
Key
Responsibilities
1. Marketing Strategy &
Planning
campaigns to promote Wetuft's services, events, and
products.
trends, customer preferences, and competitive
insights.
ensure cost-effective campaigns.
2. Digital
Marketing & Content Creation
Wetuft's social media platforms (Instagram, Facebook, TikTok,
etc.), ensuring consistent branding and engaging
content.
videos, and stories to showcase customer creations and studio
events.
optimize campaigns for better reach and
engagement.
website with fresh content, including blogs, promotions, and
booking updates.
3. Customer Engagement &
Growth
promote workshops, special offers, and corporate
packages.
bloggers, and partners to expand Wetuft's
visibility.
reviews, implementing improvements to enhance the customer
experience.
4. Event Marketing &
Partnerships
events, including workshops, corporate team-building sessions, and
pop-ups.
businesses, schools, and community organizations to increase
outreach.
of marketing materials such as flyers, posters, and
brochures.
5. Performance Tracking &
Reporting
campaigns and prepare reports with insights and
recommendations.
website traffic, and social media
engagement.
Requirements
Qualifications :
Communications, or a related field.
experience in a marketing role, preferably in a creative, retail,
or lifestyle business.
Skills :
platforms and trends.
skills (e.g., Canva, Photoshop) and video editing software
knowledge.
communication skills.
marketing tools such as Google Analytics, Facebook Ads Manager, and
email marketing platforms.
Attributes :
for crafting compelling stories.
Results-driven with a data-oriented mindset.
Strong organizational and project management
skills.
the tufting industry.
What We
Offer
on performance.
environment.
unique and rapidly expanding brand.
How to
Apply :
If you're excited to join the Wetuft
family, please send your CV, portfolio, and a brief cover letter to
Hey@wetuft.com.
Marketing • Singapore