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Marketing Manager - Islandwide, SG
ANNABELLA PATISSERIE TRADING PTE. LTD.Islandwide, SG9 days ago
Job descriptionPlan and execute marketing campaigns across social media (Instagram, TikTok, Facebook, YouTube, etc.). Monitor engagement, track performance, and adjust strategies to maximize reach and ROI. Stay updated on digital trends, viral formats, and emerging platforms to keep the brand relevant and ahead of competitors. Identify and work with strategic partners (influencers, brands, F&B collaborators, lifestyle platforms, etc.) for co-branding and cross-promotion opportunities. Lead collaborations for new product launches, from ideation and planning to execution and post-campaign evaluation. Negotiate and manage partnerships to ensure mutually beneficial outcomes. Coordinate end-to-end launch marketing for new products, ensuring alignment between creative, sales, and operations teams. Develop go-to-market strategies that build excitement, drive awareness, and boost conversions. Craft engaging product narratives and promotional assets for both online and offline campaigns. Analyze campaign metrics, sales performance, and customer insights to optimize marketing strategies. Manage budgets effectively to deliver high ROI. Contribute ideas to grow brand awareness, engagement, and customer loyalty. Facebook
Roles & Responsibilities
Job Scope : Marketing Manager
Content Creation & Branding
- Produce, direct, and shoot high-quality photos and videos for digital and offline channels.
- Conceptualize and create trendy, fun, and engaging social media content that resonates with target audiences (Gen Z, Millennials, and corporate clients).
- Maintain consistent brand voice, storytelling, and aesthetics across all platforms.
Social Media & Campaigns
Partnerships & Collaborations
Product Launch & Marketing Strategy
Performance & Growth
Tell employers what skills you have
Aesthetics
Budgets
Lifestyle
Advertising
Videography
Social Media
Customer Loyalty
Marketing Strategy
Photos
Marketing
Strategy
B2B
Digital Marketing
Photography
Storytelling
Product Launch
Brand Awareness
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Manager Islandwide Sg • Islandwide, SG
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