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Brand Manager

Brand Manager

LUXASIASingapore, Singapore, SG
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).  The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose :

The Brand Manager will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Together with the General Manager, this role will oversee, orchestrate and execute the brand’s CRM, digital marketing, PR, social media, and retail execution, creating a consistent and engaging brand experience that is consumer focused.

You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time in the market to understand their problems and find innovative solutions for the broader market.

You will be fully responsible for driving all marketing planning and all communications, activations of the brand within Singapore. To succeed in this role, the candidate is a strong marketing professional with a clear understanding of consumer marketing in the channel, and the communications and media landscape across Singapore, with a high sensitivity to beauty. The ideal candidate also has retail / commercial experience, and has past experience managing a full brand P&L. A strong knowledge of CRM strategy and analytics will be an added advantage.

The ideal candidate is entrepreneurial & independent, possesses the ability to think strategically and analytically, and is personable.

Principal Accountabilities / Scope :

Channel & Retail Marketing

  • Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations
  • Ensures timely and perfect execution of all marketing activations offline and online at all times.
  • Key Role in new POS openings – including boutiques and SIS
  • Analyse potential partner relationships for product range, positioning strategy, pricing and promotions
  • Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation
  • Deepen channel customer development through CRM program activations

Product Management

  • Consolidate and update marketing team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all program for management reporting and feedback.
  • Responsible for all forecasting and sampling management for product launches and trade and retailer activities.
  • Management and tracking flow of product registration in Singapore to ensure timely registration.
  • Conduct market trend analysis, monitor competitors’ moves and plan proactive actions
  • Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with marketing services, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
  • Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
  • Implement Door-by-Door Marketing plan (CRM, events and promotions)
  • Budget Management : Responsible for full P&L

    • Customer Relationship Marketing (CRM)

  • Defines the Brand’s local CRM campaign priorities
  • Builds CRM campaign calendar
  • Ensures that customer segmentation remain up to date and relevant for each campaign
  • Develops relevant and engaging brand communications behind the right product mix
  • Master, improve and maximize the usage of customers information (purchase history) in developing relevant marketing program. Defines & executes CRM analytics.
  • Strategize, develop and execute CRM programs for the brand.
  • Evaluates CRM campaigns against target KPIs and shares learnings

    • Requirements

  • More than 4 years of brand management and / or marketing experience in beauty and / or FMCG industry.
  • Experience in luxury beauty or consumer brand will be advantageous.
  • Good business insights to the industry and strong business acumen.
  • Good analytical skills, problem solver, self-starter with an entrepreneurial spirit.
  • Strong understanding of the P&L of the business.
  • Excellent communication and presentation skills.
  • Proven track sales record in a target driven environment.
  • Strong people management experience with the ability to motivate, inspire, coach and develop people.
  • Meticulous with a strong analytical mind.
  • Creatively driven to think out of the box.
  • Strong ability to multi-task; strong project management skills with good time management ability.
  • Have a keen interest, a good eye and passion for beauty.

    • Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

    If so, you are the one we are looking for. JOIN US and let’s grow together.

    Championing Diversity, equity and inclusion

    LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

    To explore other careers opportunities, visit our careers page @ https : / / www.luxasia.com / careers /

    If you have a question for us, please drop us an email here.

    We regret to inform you that only shortlisted candidates will be contacted. Thank you.

    Recruitment Privacy Notice

    By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [ https : / / www.luxasia.com / recruitment-privacy-notice / ] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

    Note to staffing agencies

    Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.